The effort seeks to woo CPG advertisers with wider distribution of the firm's coupons. Read More...
View articleMyWay.com, launched by portal veterans, promises to offer users all thefeatures of Yahoo!, minus the usual forms of advertising. Read More...
View articleVerizon settles a lawsuit against a commercial e-mail company witha permanent injunction and monetary damages. Read More...
View articleFollowing in the footsteps of IBM's gaffe last year, Microsoft is ordered to end its guerilla marketing campaign for MSN 8. Read More...
View articleTwo state legislators say they want to adapt telemarketing laws to the Internet. Read More...
View articleDoubleClick enters an agreement with Universal McCann; Carat launches campaigns for two clients; CoolerEmail adds clients to roster. Read More...
View articleThe two competitors square off with dueling press releases, with this week being Microsoft'sturn to shine -- and dish dirt. Read More...
View articleUPDATE: President and COO Tony Plesner leaves the company after heading up two yearsof restructuring. Read More...
View articleEver dream of a perfect world where buyers and sellers speak the same language? It won't happen without work. Suppliers, here's what buyers need from ...
View articleUPDATE: With Walt Disney helping out, Microsoft's MSN dominates tech coverage as it takes over New York'sCentral Park to launch its new ISP and portal...
View articleIronPort, an e-mail gateway maker, is putting a novel spin on the war toend spam as we know it. Acting as a 'white' list, mass e-mailers agree topay e...
View articleThe number three online job site's multi-media ad campaign challenging Monster.com and HotJobs.com just expanded with the help of number one newspaper...
View articleBigfoot Interactive rolls out sales e-mail tool; Ameritrade rolls out new ad campaign; Overture tops estimates. Read More...
View articleUPDATE: AOL-TW plans to restate income, including $190 million from a two-year period as part of its internal accounting probe. AOL division's 3Q resu...
View articleThe knowledge class is visible and addressable for the first time -- but only online. Understanding this could impact the fortunes of our clients and ...
View articleAn Online Publishers Association study finds that Web sites' high-affinity visitors have a higher tolerance level for ads. Read More...
View articleRich media ads have been hailed as the online ad industry's savior, but banners remain marketers' vehicle of choice. That might be changing. Read More...
View articleTwo hundred and fifty Web sites have implimented Unicast's three-month-old Online Format Suite; Avenue A/NYC hires Ritesh Patel as general manager of ...
View articleLooking to recover from losing big-name partners to rival Google, Inktomi announces a pay-for-inclusion deal with the e-commercegiant. Read More...
View article'Content' has two distinct definitions. Publishers would do well to incorporate both if they want to attract paying customers. Read More...
View articleAlthough it remains fairly immature, offline direct marketers are increasingly dabbling in e-mail -- and impacting postal mail volumes. Read More...
View articleFootball kicks off tailgate parties on sport sites. Advertisers, get ready to score! Read More...
View articleJupiter Research sees Internet ad spending rebounding next year, on the way to growing to $14 billion in 2007. Read More...
View articleSearchKing charges that the search giant is playing favorites with Page Rank, though questions linger over its own methods. Read More...
View articleThe ubiquitous search engine's Eric Schmidt says online advertising too oftenalienates users, instead of helping them. Search Engine Marketer, Ad Netw...
View articleSellers of Internet advertising roll out a second major study showing how marketers can get better brand awareness by moving money online. Read More...
View articleA DoubleClick study suggests that e-mail can impact offline sales. Read More...
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