Keeping Content in Style
Media

Keeping Content in Style

24y Susan Solomon

Keeping Content in Style

The latest fashions aren't essential, but your Web site can't do without style. Read More...

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IAB Elects New Board Members
Media

IAB Elects New Board Members

24y Brian Morrissey

IAB Elects New Board Members

The online advertising trade group's class of 10 new directors reflects paid search's newfound prominence. Read More...

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IAR Bits and Bytes
Media

IAR Bits and Bytes

24y Brian Morrissey

IAR Bits and Bytes

NetCreations, Lyris fight spam; Coupons, Inc., buys JTA Media; and a banner debut in Europe. Read More...

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MyWay.com Targets Yahoo!
Media

MyWay.com Targets Yahoo!

24y Brian Morrissey

MyWay.com Targets Yahoo!

The recently launched banner-and pop-up-free portal has turned to, well, advertising to push itself as an alternative to the portal giant. Read More...

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Bluestreak Unveils New Ion Ad Server
Media

Bluestreak Unveils New Ion Ad Server

24y Brian Morrissey

Bluestreak Unveils New Ion Ad Server

The Ion 3.0 platform boasts beefed-up workflow applications, as well as real-time reporting functions. Read More...

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AOL Goes After Small Businesses
Media

AOL Goes After Small Businesses

24y Erin Joyce

AOL Goes After Small Businesses

SOHOs (small office/home offices) remain the fastest-growing segment in the business world. AOL positions to offer them a ready-made network of market...

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EarthLink: Read AOL's Fine Print
Media

EarthLink: Read AOL's Fine Print

24y Brian Morrissey

EarthLink: Read AOL's Fine Print

The No. 3 ISP continues to nip at the heels of AOL, rolling out ads that question the Internet giant's pop-up-blocking credentials. Read More...

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Execs and Accounts for November 11, 2002
Media

Execs and Accounts for November 11, 2002

24y Zachary Rodgers

Execs and Accounts for November 11, 2002

Aptimus appoints Eric Helgeland to its board of directors; NIA Creative picks up five high-tech clients; Namo Interactive taps TechMarcom to be U.S. a...

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Terra Lycos Beefs Up InSite
Media

Terra Lycos Beefs Up InSite

24y Zachary Rodgers

Terra Lycos Beefs Up InSite

The Internet giant unveils a new version of its paid search platform, adding one-step submission and advanced reporting features. Read More...

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Execs and Accounts for November 8, 2002
Media

Execs and Accounts for November 8, 2002

24y Team ClickZ

Execs and Accounts for November 8, 2002

Wimbledon uncorks more comprehensive site; MoreVisibility.com signs on operations director; and Yesmail is to represent new B2B list. Read More...

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Online Publishers Boast Ad Gains
Media

Online Publishers Boast Ad Gains

24y Brian Morrissey

Online Publishers Boast Ad Gains

In a tight ad market, the Online Publishers Association says many of its members are doing quite nicely. Read More...

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007 Hits Tivo, Courtesy of Best Buy
Media

007 Hits Tivo, Courtesy of Best Buy

24y Brian Morrissey

007 Hits Tivo, Courtesy of Best Buy

The electronics retailer follows up its earlier TiVo promotion with a campaign pushing the new James Bond DVD set. Read More...

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ASSERT Yourself
Media

ASSERT Yourself

24y Rob Graham

ASSERT Yourself

As online advertising evolves, the tools and approaches used to capture consumers' attention evolves with it. Yet many advertisers continue to regard ...

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MSN Pushes Early Spending in Short Holiday Season
Media

MSN Pushes Early Spending in Short Holiday Season

24y Brian Morrissey

MSN Pushes Early Spending in Short Holiday Season

The promotion aims to draw early holiday customers to MSN Shopping with steep discounts and an ad campaign throughout the MSN Network. Read More...

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U.S. 3Q Cable Subs Double DSL
Data insights

U.S. 3Q Cable Subs Double DSL

24y Robyn Greenspan

U.S. 3Q Cable Subs Double DSL

The combined 1.68 million new cable and DSL subscribers represents the highest growth rate this year, exceeding net additions for 3Q 2001 by 400,000 s...

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Are ROS Banners the Next Pop-Ups?
Media

Are ROS Banners the Next Pop-Ups?

24y Tessa Wegert

Are ROS Banners the Next Pop-Ups?

Pop-ups are on their way out. Will run-of-site banners be next? Read More...

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Making Online Matter
Media

Making Online Matter

24y Brian Morrissey

Making Online Matter

At the IAB Leadership Forum, online ad execs grapple with how to weave interactive advertising into traditional advertising campaigns. Read More...

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Arbitron Licenses MeasureCast Technology
Media

Arbitron Licenses MeasureCast Technology

24y Brian Morrissey

Arbitron Licenses MeasureCast Technology

The deal makes Arbitron the leader in measuring streaming media's audience. Read More...

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Pay-Per-View Coming to MSNBC.com
Media

Pay-Per-View Coming to MSNBC.com

24y Ryan Naraine

Pay-Per-View Coming to MSNBC.com

The second most-trafficked news site plans to start charging for some of itsonline multimedia content but analysts doubt it can be a standalone succes...

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Topica Makes Play for eBay Sellers
Media

Topica Makes Play for eBay Sellers

24y Brian Morrissey

Topica Makes Play for eBay Sellers

The e-mail publisher strikes a deal with the auction site to provide direct links to auctions from Topica e-mail newsletters. Read More...

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Execs and Accounts for November 6, 2002
Media

Execs and Accounts for November 6, 2002

24y Zachary Rodgers

Execs and Accounts for November 6, 2002

The T&O Group promotes Thomas Choi and grows its media planning division; Winstar to represent The Dr. Spock Company for online ad sales; Classmates O...

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CareerBuilder Adds Spanish Listings
Media

CareerBuilder Adds Spanish Listings

24y Jeremy Lockhorn

CareerBuilder Adds Spanish Listings

Customers in major Latino population centers demand the service. Read More...

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Ghost in the Machine: Looking Glass Into the Knowledge Class, Part 2
Media

Ghost in the Machine: Looking Glass Into the Knowledge Class, Part 2

24y Len Ellis

Ghost in the Machine: Looking Glass Into the Knowl...

The knowledge class is visible and addressable for the first time -- but only online. Understanding this could impact the fortunes of our clients and ...

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Engage Bids Adieu to Online Ad Serving
Media

Engage Bids Adieu to Online Ad Serving

24y Brian Morrissey

Engage Bids Adieu to Online Ad Serving

The management team of its AdManager and AdBureau products buy the unit and re-christen it Accipiter. Read More...

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IAR Bits and Bytes
Media

IAR Bits and Bytes

24y Brian Morrissey

IAR Bits and Bytes

ValueClick eyes Q4 profits; EyeWonder's new rich media tool; and RedSheriff volleys to the ATP. Read More...

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IBM Starts Think-ing
Media

IBM Starts Think-ing

24y Brian Morrissey

IBM Starts Think-ing

Big Blue says it will re-brand its PC line and related services with the 'Think' motto that's been the company's byword for nearly a century. Read Mor...

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Are PVRs the Enemy?
Media

Are PVRs the Enemy?

24y Brian Morrissey

Are PVRs the Enemy?

A new research report says that TiVo and its brethren might not be the bane of advertisers' existence, so long as advertisers are creative. Read More...

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