The knowledge class is visible and addressable for the first time -- but only online. Understanding this could impact the fortunes of our clients and ...
View articleReturn Path buffs up its e-mail change of address consumer offerings with the addition of Re-route. Read More...
View articleByte.com goes pay; Gator says users want control; and Atlas Institute claims reach duplication is a myth. Read More...
View articleNielsen//NetRatings says travel-related online advertising grew by 39 percent in the third quarter, despite the travel industry's financial woes. Read...
View articleYahoo!'s Tim Sanders tells this year's @d:Tech how the Internet can find its role in the media mix. Read More...
View articleThe struggling ISP continues to revamp, this time by laying off about 15 percent of its advertising-sales group, according to a company source. Read M...
View articleWill there ever be a viable micropayment system enabling publishers to monetize content? Existing infrastructure is better than you may think. Read Mo...
View articleThere are big-picture Internet ad issues, and then there's thedown-and-dirty reality. Read More...
View articleThe new campaign positions HP as the technology behind everything from an e-commerce to Formula One racing to space exploration. Read More...
View articleLisa Brown will become the ISP's executive vice president of interactive marketing, after leading USA Interactive's e-commerce group. Read More...
View articleThe paid-listing war moves abroad, as Japan's top portal signs deals with the paid-search rivals. Read More...
View articleThe ClickZ E-Mail Strategies show comes to Silicon Valley with a host of attachments designed to better understand critical e-mail production issues. ...
View articleHit ’send.’ Your email arrives... three weeks later. Not in time for the holidays. What’s going on? Read More...
View articleRoberASW/America Online's fifth annual survey of e-commerce attitudes shows no slowing of people who love to shop online, even while at work. Read Mor...
View articleTacoda Systems adds USAToday.com to its client list; Jumpstart Digital Marketing hires Aaron Nichols as director of auto sales for the Northeast regio...
View articleThe Marketing Management Center gives retailers the ability to measure the effectiveness of advertising across a variety of interactive media. Read Mo...
View articleWith competition heating up in the search space, Ask Jeeves returns to advertising after a one-year hiatus with an outdoor ad campaign. Read More...
View articleHotel operator Six Continents charges the controversial ad company with trademark infringement for serving pop-up ads over its hotel Web sites. Read M...
View articleAgency claims one defendant offered spam filters that actually increased junk mail. Consumer Groups Rally to Can Spam Read More...
View articleUh oh. The campaign is tanking. How to get to the root of the problem -- and fix it. Read More...
View articleThe portal giant bundles together a variety of add-on services, as it continues to back up its core online ad business with paid services. Read More...
View articleDoubleClick hires two to head sales; 24/7 Real Media picks up five executives and renews a contract; E*Trade Group picks a new chief marketing and med...
View articleA new report says the top e-email programs poorly render many HTML marketing e-mails. Read More...
View articleThe women-focused Web publisher reports declining revenues, as long-term ad deals fade and the online ad recession drags on. Read More...
View articleUPDATE: The former search luminary re-launches, looking to lure back users and advertisers with new search capabilities and targeted ads. Read More...
View articleUPDATE: Senior management shake up or a disgruntled would-be CEO headed for greener pastures? James de Castro's exit signals increased power of second...
View articleContextual relevance, clutter, and consumer control... not problems exclusively reserved for online buyers. Read More...
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