Making the case for its subscription site, the Wall Street Journal Online questions the trustworthiness of providers of free business content. Read Mo...
View articleThe provider of voice, DSL and networking services brings its subsidiaries under a single brand to clear up any customer confusion and better compete ...
View articleBuilding on its recent acquisition, the online ad giant introduces Ensemble, a new version of Protagona's campaign management product. Read More...
View articleAtlas DMT advances its reach, frequency, and GRP product in an effort to increase online ad spending. Read More...
View articleBigfoot appoints Lotito to its board of directors; Movielink taps McCann-Erickson as its agency of record; J.D. Edwards upgrades its Aprimo Marketing ...
View articleWeb-based marketing strategies for movie studios and record labels have only just begun to penetrate one of the fastest growing consumer hubs in the w...
View articleOpera Software to use Advertising.com for ad serving; Carat Interactive brokers an interactive campaign for the DVD release of NewLine's 'Goldmember';...
View articleA new strategy brings new cost-cutting measures as the struggling ISPstrives to find its footing. Read More...
View articleJust in time for a holiday advertising campaign, Gateway signs a deal with Pressplay to pre-load the music service -- and lots of tunes -- on new comp...
View articleMarketers are moving beyond 'batch-and-blast' and vendors arebeginning to give them the tools. Read More...
View articleThe pay-for-performance search company gets a three-year deal to provide paid listings for three CNN Web sites. Read More...
View articleThe online ad firm's third quarter trend report says marketers are taking a liking to rich media ads. Read More...
View articleRecipe for relevance: Don't just return results, return content with paid search engine listings. Read More...
View articleAlthough continuing to audit Web sites, ABC merges its interactive division with offline unit, in a move that could cut its audit base. Read More...
View articleThe class action suit alleges the software company tricks users through ads that appear as computer system warnings. Read More...
View articleLoyalty practices are a mess, because current marketing practices are just plain wrong. Read More...
View articleThe paid search company buys out BT's share in the joint venture operating in the United Kingdom and Japan. Read More...
View articleAgency.com is tapped by the AMA to redesign MarketingPower.com; AOL Mexico and American Express Mexico enter a marketing agreement; ValueClick names a...
View articleWebSideStory's research unit says Google, Yahoo!, MSN and AOL combined to account for over 90 percent of shopping referrals. Read More...
View articleUPDATE: At its highly anticipated analyst day, America Online unveils a new approach to broadband growth but also warned that advertising and commerce...
View articleMany have tried; few have succeeded. How do you create advertainment online? Read More...
View articleThe online ad company acquires a Web shop, in a deal that will give it creative capabilities and ties to the pharmaceutical industry. Read More...
View articleThe FTC wins a settlement in a scam involving the sale of phony dot-USA domains in a spam campaign that capitalized on American patriotism after 9-11....
View articleThe pioneering online publisher adds more interstitials to its rotation. Read More...
View articleAfter choosing two competing vendors in itsmuch-publicized embrace of rich media formats, MSN makes up with Unicast. Read More...
View articleFour real-world publishers who use SMS messaging to process microtransaction fees for content. Read More...
View articleNetCreations unwraps PostMasterDirect 7.0; Aptimus sdds CPC pricing. Read More...
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