An advance look at a 2002 online content report card. Attitudes, expenditures... and expectations. Read More...
View articleThe Ethical E-mail Guarantee is designed to separate legitimate e-mail marketers from scam artists. Read More...
View articleNetscape becomes the latest company to declare its opposition to the Web's most vilified ad format. Read More...
View articleIt ain't your Grandma's Internet! Online seniors are dynamic, affluent, and, as a group, growing much faster than you think. Read More...
View articleThe company brings in an ad industry veteran for cross-marketing, while sending a Time Inc. editor to supervise AOL's use of Time Warner content. Read...
View articleISP wins a legal round against CN Productions, a long-runningnemesis notorious for sending pornographic e-mails to AOL members. AOL Time Warner Names ...
View articleAfter a period of benign neglect, Terra Lycos intros a new HotBot, featuring an ad-free homepage and the ability to query FAST, Google, Inktomi and Te...
View articleBellSouth taps breatheinteractive for online media planning and buying; Absolut chooses FitzGerald Communications as its PR agency of record for onlin...
View articleRob's second annual offering of words to live by, this year and the next. Read More...
View articleAfter the dot-com frenzy of 1999 and 2000, Internet and technology firms will have a lower profile during the commercial breaks of this year's game. R...
View articleNextel awards its interactive media business to Mullen; iLeo hires Riccardo Zane as general manager of its North American operations; Yesmail adds Sma...
View articleSiliverpop buys Epigraphx; Jumpstart hawks auto-comparison ads; eUniverse sees more revenue, profits ahead. Read More...
View articleThe online ad industry bellwether says it expects ad revenue to grow at least 22 percent in the fourth quarter. Read More...
View articleThe new version of the online management system features a streamlined campaign setup process, new collaboration tools, and more customization options...
View articleInfamous Boston mob boss James 'Whitey' Bulger, on the run since 1995, is featured on banners throughout Lycos' global network. Read More...
View articleSpecialty publisher looks to extend advertising reach as it rolls out new video on demand products for some of Comcast's digital cable systems. Read M...
View articleThe affiliate network boasts it is the first to force browser plug-in makers to alter their software to guard against affiliate hijacking. Read More...
View articleMixing text links with content is easy if you're looking to reach consumers. But what if you're B2B? Read More...
View articleA study finds that industries transformed by the Internet, such as classifieds and travel, have shifted many of their ad dollars online. Read More...
View articleMichael Ward will leave the marketing technology specialist at the end of the year, triggering a management restructuring. Read More...
View articleIt's clear the ad industry group believes bigger is better as it recommends four standard ad sizes, dropping the standard banner from the list. Read M...
View article24/7 Real Media to rep a redesigned Womensforum.com; The Content Project (TCP) hires Jeannine Chanin; B2BWorks promotes Karen Breen Vogel to executive...
View articleWho are the 'e-fluentials,' and how do you reach them? If you can sell to this key group, they'll sell to everyone else. Read More...
View articleBasic HTML is as essential as the ABCs of marketing communicators. How -- and where -- to learn basic code. Read More...
View articleMore forecasts point to an advertising-industry rebound in 2003 and 2004. Read More...
View articleThe provider of voice, DSL and networking services brings its subsidiaries under a single brand to clear up any customer confusion and better compete ...
View articleThe researcher finds workers unbothered by spam, despite concern that spam has become a drain on businesses. Read More...
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