A none-too-spectacular holiday season is upon us, but online's under the mistletoe. A projected mild spending increase sure beats last year's lump of ...
View articleSenior level execs are dismissed, others have left in recent months, and others are holding their breath in the midst of AOL's strategic review. Read ...
View articleDoubleClick closes Protagona deal; back to school with Google; small businesses go online for the holidays Read More...
View articleGreat content and great content management are only first steps toward a paid model. Read More...
View articleAgency.com promotes Don Scales to executive vice president and chief operating officer; Range Online Media hires Eric Clark as vice president of media...
View articleThe upcoming version of Microsoft's popular e-mail program boasts anti-spam features that could give legitimate e-mail marketers headaches. Read More...
View articleAIM names Kevin Noonan successor to departing executive director Ben Isaacson; Jumpstart Digital Marketing hires Skip Esch as director of sales and st...
View articleA new report says wireless players are turning to the Net to introduce new products and fight for market share. Read More...
View articleFollowing in rival DoubleClick's footsteps, Avenue A announces a settlement in the class action lawsuits over its privacy policies. Read More...
View articleUPDATE: The portal bundles together a variety of its paid features, in a promotion aimed at turning more users into customers. Read More...
View articleTwo recent studies about how consumers judge Web sites' informationsuggest that we do judge sites by their design covers. Read More...
View articleMedia buyers and seller talk about what they seek from each other (and you thought Venus and Mars was bad enough). Read More...
View articleBig Blue will devote most of its ad budget next year to push its vision of on-demand computing. Read More...
View articleA new $5 million ad campaign seeks to lure an often forgotten demographic to the Internet. Read More...
View articleTerra.com taps SuperPages.com; eUniverse turns profits; and Electra hypes Missy Elliott via SMS. Read More...
View articleRepresenting 90 percent of automotive retailers in North America, Reynolds and Reynolds brings its lengthy roster of automotive retailers to Yahoo! Au...
View articleThe summer promotion is billed as the first national SMS ad campaign, as the beverage giant taps into China's huge wireless population. Read More...
View articleAKQA wins contract for Smithsonian site redesign; Alexander & Tom builds a digital marketing program for Pinnacle Golf; Agency.com namedagency of reco...
View articleThe carmaker will kick off the BMW Film Digital Cinema Series, following up on its successful short film series on the Web. Read More...
View articleCould blogging be a communications strategy for your business? And what on earth is a 'wiki'? Read More...
View articleUPDATE: Proctor & Gamble launches an online-offline marketing group to push its brands to influential teens. Read More...
View articleUPDATE: The ad market researcher's new CrossMedia Research product aims to find online advertising's place in the media mix. Read More...
View articleBroadband, particularly DSL, is expected to capture a significant amount of Chinese Internet users, satisfying governmental target rates of adoption. ...
View articleNeither exuberant nor irrational. Those who weathered the online ad slump talk tactics for the present and the future. Read More...
View articleAfter testifying against anti-spam legislation, Direct Marketing Association now wants help from Washington. Read More...
View articleIAB names a new agency of record for its ongoing interactive branding campaign; SF Interactive promotes several execs from within; DraftDigital comple...
View articleNetIQ offers Dreamweaver plug-in; P&G Tweaks Web media buying; Yahoo! to promote 'Charlie's Angles' sequel. Read More...
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