It's the seventh-straight quarter of declining industry spending, and leaders point to format clutter as a point for change. Read More...
View articleAfter just over a year on the job, John Costello is departing for an offline gig. Read More...
View articleThe firm's ads will concentrate on services like VOIP and home networking to better sell the service. Read More...
View articleAdvertisers are coming back for site sessions and surround sessionsduring popular morning dayparts on the NYTimes.com and Boston.com sites. Read More...
View articleThe New York Knicks kick off an integrated broadcast, print and online campaign; Silverpop launches a campaign for The Bombay Company. Company; Avenue...
View articleEven though fewer Americans trust the Internet now than they did at the end of last year, they are spending more money and engaging in more financial ...
View articleDespite slowing growth, Jupiter Research finds that 21 percent of online households in the U.S. connect to broadband service providers for high-speed ...
View articleMedia buyers are always on the lookout for new ways to target a desired online audience. Enter the daypart. Read More...
View articleA direct marketing and database veteran will oversee iLeo's U.S.units, including interactive shop Chemistri. Read More...
View articleBigfoot Interactive debuts DREAM; BMWFilms.com preps for campaignrelaunch; Eyeblaster awards open. Read More...
View articleThe company said its approach to the controversial process will protect users' privacy. Read More...
View articleThe quality of online marketing and CRM efforts have an effect on loyalty, open rates and brand favorability, according to research from Quris. Read M...
View articleThe IAB launches newsletter and e-mail committees; Sharpe Partners hires Bill Hewson as director of client strategy; Byte Interactive launches a follo...
View articleIn a marked change from Yahoo!'s quarterly results, the company's executives predict 'a bottoming-out without a real recovery.' Read More...
View articleAs the Internet becomes less of a toy and more a part of people's daily lives, the tone and placement of your advertising should shift accordingly. Re...
View articleA lot of work went into that annual report. Does your online version get any additional consideration? Read More...
View articleMall.com e-commerce site disappears, taking with it the hopes, dreams and advertising budgets of a number of online start-ups and smaller entrepreneur...
View articleWith Microsoft's 'butterflies' circling nearby, top singers and AOLexecutives take the stage at New York's Avery Fisher Hall to launch 8.0 and declare...
View articleThe alliance continues efforts by the ad serving giant to keep DART up-to-speed. Read More...
View articleAdvertisers' dream? Digital divide? Nielsen//Netratings' survey suggests a little ofboth. Read More...
View articleThe trade association will push for XML-based standards for ad buying, selling and trafficking. Read More...
View articleThe biggest-ever spend for Microsoft's online service seeks to introduce a Pets.com-like spokes-critter. Read More...
View articleTwo new Web sites are taking their complaints against pop-up advertisers and software firms responsible to the courts, as pressure on the providers in...
View articleBest Buy taps WebSideStory for Web marketing analytics; R/GA promotes creative director Nick Law to VP of visual design; Jumpstart Digital opens an of...
View articleIt's becoming a wireless world as the number of U.S. households with multiple handsets rises, along with global usage. Read More...
View articleCarat Interactive chooses ad server; E&Y exec tapped for ANA post. Read More...
View articleWill the portal's growth in advertising revenue extend to the rest of the online world? Read More...
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