Want blanket coverage or micro-niche targeting? Using new ad formats? Want to geotarget? Here's how to find an ad network that can handle your campaig...
View articleBehemoth Intel is championing permission marketing. So why don’t the liberal watchdogs see it that way? Read More...
View articleBravo Zulu Interactive launches a new Web site for Marathon Oil Corp; Organic's New York office taps Fred Petito to be director of business developmen...
View articlePublishers differ on how to observe the tragedy's anniversary while juggling advertising, but consensus remains on addressing the attacks' anniversary...
View articleEngage Debuts PromoPlanner 2.0; Dutch ISP to Support Habeas; FusionQuest Launches Affiliate Solution. Read More...
View articleIt's the latest product update in the competitive site traffic metrics field, as players concentrate on tuning their solutions to provide more actiona...
View articleA new CEO will oversee the company's emergence from under the CMGI umbrella. Read More...
View articleForbes is guaranteeing ad effectiveness. Is it an appealing offer or a con job? Seana takes a closer look. Read More...
View articleThe online lender expands its cable ad campaign as financial dot-coms continue to show a willingness to spend on TV ads. Read More...
View articleThe failure comes in spite of support from the big ad agency groups, in another bust for the Internet-based media transaction niche. Read More...
View articleOne particular site measurement speaks volumes about the potential success of charging for access. Read More...
View articleLowerMyBills hires Eva Boker as senior vice president of marketing; FindWhat.comrenews a search distribution relationship Read More...
View articleThe acquisition of ResponseBase continues efforts to secure a wider distribution for the Web publisher's paid sites. Read More...
View articleNetRatings, MORI Research and washingtonpost.com add to the body of research suggesting that the Internet is crucial in reaching at-work audiences. Re...
View articleAlthough the company as a whole will perform about as expected for 2002, predictions for America Online are sinking. Read More...
View articleGotMarketing Teams with Whitelabel; Thruport Continues Delivery-Focused Deals; Seurat AcquireseConvergent Assets. Read More...
View articleInternet media -- including the beleaguered streaming sector -- continues growing in importance to consumers, according to Arbitron and Edison. Read M...
View article24/7 Real Media rehires an old hand as chief revenue officer; Viewpoint hires Larry Allen as VP of ad products; ForSaleByOwner.com signs paid search d...
View articleInstant messaging has been around for years. The practice of using IM to reach customers, though, is very new. But movement is being made in this aren...
View articleProving that Internet users are more than "mouse potatoes" are estimates that 10 million Americans are surfing from cell phones or PDAs, and nearly 19...
View articleThe financing comes amid growing competition in the crowded Web analysis space. Read More...
View articleThe automaker will extend its brand and its BMWfilms.com effort to the silver screen, in connection with Microsoft's promotion of its new media format...
View articleThe company will allow recipients to impose fines on senders of unwanted mail. Read More...
View articleWhen you make a network buy, you're putting the fate of your campaign in someone else's hands. Read More...
View articleAs it revs up for updates to its Web service, Microsoft firesanother controversial shot at rival portals Yahoo! and AOL. Read More...
View articleDoubleClick's DART for Advertisers to be offered through all Publicis Groupe affiliates; Forbes.com taps Tacoda for creation of profile-based audience...
View articleInfoSpace inks a deal to fold the new-age search engine into a re-launch one of the Web's first search properties. Read More...
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