The new ad format combines images and animation to create what Yahoo says is a more entertaining experience. Kraft is the first brand to use it. Read ...
View articleFashion-giant Chanel, with Karl Lagerfeld at its helm, is attempting to digitise its flagship store by installing iPads into changing room walls. Read...
View articleStarbucks is updating its iPhone and Android apps to simplify mobile payments and enable customers to leave digital tips. Read More...
View articleThe online ad industry has been slow to move away from click-throughs and impressions as a standard. Ad exchange WebSpectator claims its newly MRC-acc...
View articleFacebook announced Premium Video Ads, which have been tested since last December. The video ads aim to help advertisers reach branding objectives on F...
View articleWith expert input from LISNR chief executive Rodney Williams, a look at why the native advertising debate will be going mobile in the near future. Rea...
View articleClickZ sat down with George Takei at SXSW. He shared his thoughts on the importance of social media in driving engagement with fans and why he chose Y...
View articlePresident Obama encouraged young Americans to apply for health coverage on the Web series "Between Two Ferns" hosted by comedian Zach Galifianakis. Th...
View articleA new video from Duracell simultaneously highlights battery power and the power of human connection. Read More...
View articleThe Financial Times defines viewability and discusses the controversy around the metric and how it would impact the publisher if it becomes a trading ...
View articleEveryone knows location continues to be a central part of mobile advertising's value proposition. Here are some of the things that the IAB, and the ma...
View articleIn the last few weeks, signs are emerging that the dark ages of TV advertising may be nearing an end. Frankly, it's about time. The TV content deliver...
View articleHave a look at this interesting infographic from Oracle and Eloqua with 10 great tips about intelligent direct marketing. Read More...
View articleTech-savvy sofa-loving people around the world are compelling marketers to invest in multi-screen advertising, which is now an emerging player in mobi...
View articleRecently, the ad tech industry has heard a lot of buzz surrounding programmatic selling and the impact on the direct sales channel of publishers. Here...
View articleImproving customer experience with a more responsive digital marketing strategy is a key benefit of real-time marketing for businesses, according to a...
View articleOscar Mayer says it has developed a device that will emit the smell of bacon when plugged into an iPhone and it has launched a website with a slew of ...
View articleCheck out this awesome infographic from the guys at Stan Ventures, which reveals in just what areas marketers from companies of all shapes and sizes a...
View articleNew research commissioned by Facebook and conducted by market research firm GfK has revealed the increasing popularity of mobile devices in the UK, wh...
View articleA recent report by Nielsen and Simulmedia says that even with their differences, TV and online advertising will converge in the not-so-distant future....
View articleWhat became of the countless other brands vying for attention online? How did they fare against Samsung's prominence? When up against a multi-million ...
View articleMapping out the pros and cons of data management platform (DMP) ownership - an ad tech dilemma for marketers in China. Read More...
View articleOmnicom PR shop Ketchum has launched a real-time digital media buying platform that enables brands to leverage earned and paid media through paid onli...
View articleLinkedIn is stepping up its content marketing offering with Sponsored InMail on mobile. From now on, marketers and advertisers will be able to leverag...
View articleThe magazine-style news reading app Flipboard has acquired rival application Zite from CNN for an undisclosed amount in an effort to challenge Faceboo...
View articleShopVisible released a report highlighting the mobile benchmarks of 2013, and found 30 percent of site traffic came from something other than a tradit...
View articleDespite their popularity as a marketing tactic, videos - in particular pre-roll ad formats - meant to engage audiences, if not masterfully executed, m...
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