YouTube dominated the video marketing headlines again this year, but Vine and Facebook made waves as well. These were the 20 biggest stories in 2013. ...
View articleTwo new ad types from Jerry Seinfeld for Acura with Sony/Crackle and Facebook demonstrate that bleeding-edge digital ad leaders are heading back to th...
View articleMarketers that haven’t factored mobile into their marketing mix or digital ecosystem need to start doing this in 2014. Here's why. Read More...
View articleRudratej Singh, South Asia Unilever exec shares how the CPG uses mobile to engage the "have nots" and "have lots" to build brand awareness and loyalty...
View articleFacebook plans to add instant-play video advertisements to user newsfeeds, though they say users won't hear sound unless they choose to. Read More...
View articleWe'll be taking a break over the Christmas period but join us next year to keep up to date with all the top news on innovation in the digital marketin...
View articleBarbara Sanders did something unique with SNOW; she put her focus on staying true to her roots and focusing on one main thing: the quality of the cont...
View articleFoursquare just closed a $35 million Series D round to fund the expansion of their ad network. Read More...
View articleAmericans watched 47.1 billion online content videos in November 2013, up from 40 billion in November 2012. Meanwhile, video ad views grew to 26.8 bil...
View articleVerified Twitter accounts will be among the first to access vanity URLs on Vine, with everyday accounts getting access by December 23. Read More...
View article3 trends and issues that will impact the online video market in the next 12 months. Read More...
View articlePublishers and social sites in 2013 delivered integrated formats, sponsorships, mobile units, and native ads enough to see us well into the New Year. ...
View articleRemarketing predictions to watch out for in the new year. Read More...
View articleSome basic media infrastructure and even a definition for cross-screen marketing strategies need to be established. This is where the IAB Mobile Cente...
View articleFacebook launches a test run for video ads on its news feed. Read More...
View articleAdobe's 2013 Mobile Consumer Survey reveals that optimized-mobile experiences and emerging mobile technologies can help brands increase ROI. Read More...
View articleIn the spirit of the holidays, take a look at the upside of today's digital ecosystem. There are many options now available to help publishers generat...
View articleI’d take the opportunity to look at these 3 trends that will have an increasingly important part to play in 2014 and how they will impact brands. Read...
View articleNetflix has studied its users and found that a large number of American gogglebox watchers binge on content regularly, posing a potential threat to ma...
View articleOn-the-go users are hard to capture. The Ad Club Of New York gathered a few experts from MINI USA and Vistar Media to share insights about this art (o...
View articleAccording to eMarketer, YouTube will bring Google a whopping $5.6 billion in gross global advertising revenues for 2013. Read More...
View articleMountain Dew's branded content hub may turn advertising into a profit center, as evidenced by their success with Green-Label.com. Read More...
View articleYouTube shares their most watched content of 2013, much of which actually came from creative brands. See how the "prankvertising" trend and other fact...
View articleHere at .rising, our mission is to provide you with the best, most relevant and up-to-date digital marketing industry news. As such, we're looking for...
View articleConsider these 8 factors to develop successful digital marketing in China. Read More...
View articlePurposeful content that zeroes in on your customer's specific needs helps you gain a deeper level of engagement and develop customer loyalty. With a s...
View articleFollowing the FTC's workshop on native advertising and the IAB's release of its "Playbook" on the same topic earlier this week, Michael Lebowitz, CEO ...
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