In the publishing world, partnerships are key to driving distribution and success. Columnist Jeanniey Mullen discusses Outside Directors, a c-level ta...
View articleAs the FTC starts poking into native advertising, the IAB issued a pre-emptive strike to regulate its use and maybe limit damage to the industry Read ...
View articleBlending visual marketing with interactivity and site relevance, banners are ideally suited to promote your digital stories. They're the breadcrumb tr...
View articleAs consumers around the world prepare their Christmas wish lists, the marketing team at Nokia is hoping a new social media campaign, composed of short...
View articleImagine a big important football game. Imagine the match-up takes place in a huge stadium. Like any big game, there is a lot at stake for the players,...
View articleVideo ad sharing has increased almost 50x over the last eight years. Unruly’s latest interactive infographic visualizes the explosive growth of video ...
View articleColumnist Luke Summerfield offers a few of the many different ways to create great content for your blog without being the best writer in the world. R...
View articleThe FTC will host a workshop tomorrow entitled “Blurred Lines: Advertising or Content?” to explore native advertising. Read More...
View articleA November survey by BrandAds reveals that 60 percent of advertisers lack tools and timely data to measure digital video campaigns. Read More...
View articleEspecially during the holiday shopping season, the retail brands with the wisest, coolest, most innovative mobile strategies are the ones who will rea...
View articleAs native advertising continues to grow, what are the key things that you should be thinking of? Columnist Leah Block offers 4 questions to ask of you...
View articleCentury 21's song released on YouTube, iTunes and Vimeo is the latest real-time marketing effort from the residential real estate brand. Read More...
View articleMarketers need to explore the options becoming available for audience targeted mobile marketing, as those in the business of mobile ad tech and data a...
View articleIn a bid to increase efficiency, the world's largest online retailer is in plans to deliver goods to customers via drones, an operation more commonly ...
View articleThe new services include maintaining social media accounts and coordinating online marketing efforts, as well as training on policy and best practices...
View articleA research firm in China predicts that PPB will become the primary buying method within DSP ad buying in the country. I beg to differ. Read More...
View articleAgencies and digital influencers at each end of the spectrum weigh in on the advertising possibilities at Snapchat and how brands could use the image ...
View articleBasketball fans will continue to debate where King James ranks with the all-time greats, but amongst the broader, mainstream audience, his brand has r...
View articleRecent developments in online marketing make our work easier, more effective and often, more fun. Columnist Kristin Kovner shares 10 marketing trends ...
View articleHallmark inserts itself into the preexisting #birthdayfail social conversation with a video campaign featuring Jase and Si Robertson from Duck Dynasty...
View articleHollister is vying for Black Friday shoppers with a new campaign on YouTube that showcases its vision of a Southern California beach party in stores. ...
View articleDove Beauty Sketches, created by agency Ogilvy Mather for Unilever, was not only the year's most socially-shared video ad of the year, according to th...
View articleIn 2014, we'll see the rise of the next generation of technologies meant to bring us closer to our customer and into a deeper conversation with our pr...
View articleAre brands making the most of their native advertising investments? Columnist Tessa Wegert offers four best practices in the development of top-notch ...
View articleAccording to a new study by GAME, millions of Brits are now 'double screening' regularly, by watching television whilst playing computer games or text...
View articleThe digital video market has entered its adolescence. But even though it’s bigger and stronger, it’s still in its awkward teens. It must grow up as an...
View articleYouTube has turned off all anonymous comments and now requires users to link to a Google+ account if they want to leave a comment. It's not about comm...
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