After Foote, Cone & BeldingWorldwide (FCB) resigned the handheld computer company in the wake ofits win of giant Compaq Computer Corp.,Palm Inc. has c...
View articleIn a move at once bold and curious, Silicon Alley Internet advertising andmarketing shop Phase2Media Inc.,has registered with the Securities andExchan...
View articleRichard gives you the exciting, hurly-burly world of shopping cart software. What the heck is it? The shopping cart works by basically keeping track o...
View articleWho remembers the early days of Internet advertising, when banners used to click through at rates much higher than today's rate of 0.5 percent? If you...
View articleAgencies are dinosaurs. While they aren't in danger of extinction quite yet, they need, technologically speaking, to evolve rapidly. Future creative m...
View articleIn the latest alliance between an online player and a "clicks and bricks"e-tailer, America Online Inc. and Office Depot onThursday inked a five-year, ...
View articleIn an effort to bolster its position against Sony's Playstation andNintendo's N64, Sega Thursday unveiledplans to spend $135 million this year to mark...
View articleDo you really have to live in Silicon Valley to be a player in the Internet economy? Many people think so. The big VCs line Sand Hill Road. San Franci...
View articleE-commerce sites aren't usually the ones benefiting financially fromco-marketing agreements, but when you're VarsityBooks.com and have access tothe mu...
View articleA new survey of traditional advertisers finds the percentage of companiesventuringonline increased only three percent from a year ago, and thebiggest ...
View articleConsumer review site Epinions.com this week partnered with restaurant reservation firm OpenTable.com to create a co-brandedsite that marries their spe...
View articleInternet access and portal player Excite@Home Wednesday inked athree-year on- and off-line cross-marketing alliance with Infiniti that puts CD-ROMs fo...
View articleWhat an opportunity! The FTC just put out some fairly detailed guidelines for complying with the new Children's Online Privacy Protection Act. Those w...
View articleMedia Metrix, which issues thewidely-quoted Internet audience measurement statistics, this week expandedthe number of industries it measures to 27 and...
View articleIn a deal that would pair Priceline.com's "name-your price" service with ADVO Inc.'s vast client list, the onlinefirm's retail arm, WebHouse Club, has...
View articleAs part of its effort to win US Hispanic users, StarMedia Networks, a network ofSpanish- and Portuguese-language Web sites, on Tuesday committed toexc...
View articleBack in the good old days, media planners used to chortle when they got publisher rate cards, because everyone knew you didn't really have to pay thos...
View articleTaking the wraps off its new specification for digitally exchanginginformation on ad placements, industry group adXML.org Tuesday proposed releasingve...
View articleACTV Inc.'s SpotOn interactive televisionad system took two steps forward Tuesday, as ad agency GSD&M and Nielsen Media Research signed on asstrategic...
View articleDana never got the "Love Bug," the email worm that made front-page headlines all over the world last week. The likely reason he didn't get this bad lo...
View articleIn a team effort to court the young alternative set, Atlantic Records and America Online Inc. on Tuesday inked aco-marketing agreement to promote the ...
View articleAs the investment action in online media marketplaces in the US reaches newheights, it's no surprise that players are eager to export the idea ofbuyin...
View articleOneMediaPlace -- formerlyAdauction.com -- this week secured $67 million in private investmentfinancing led by CMGI @Ventures. Read More...
View articleInternet marketer Engage Inc. and Akamai Technologies Inc., a streaming media provider, Monday announced they will unite to deliver on-line content, s...
View articleAccepted wisdom says that the web is a different medium from TV. While earlier assumptions that video content would replace text have not become real,...
View articleIn an effort to reach advertisers who would usually use GIF banners, Excite@Home's Enliven division on Monday unveiled arich media ad format -- Enlive...
View articleLast week Janet and Nancy issued a challenge to the Internet advertising industry to clean up the use of our language, clarify definitions, and get so...
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