Hispanic-oriented portal player StarMedia Network becomes the latest toally in the online cola wars Wednesday, as it joins with Pepsi-Cola to launch a...
View articleOnline ad giant DoubleClick Inc.struck a marketing agreement Wednesday, to market CBS StoreRunner's customizable onlinestore to its clients. Read More...
View articleDana can't help it; he just loves this stage of the business cycle. For one thing, it means that reading the corporate obituaries is just delicious. D...
View articleInteractive TV company ACTV, and its Digital ADCO subsidiary, have joined forces with OpenTV and Motorola Broadband toglobally deploy its targeted int...
View articleEven in a down market, direct marketing play HotSocket is hot stuff, if a $20million investment led by Highland Capital Partners is any indication. Re...
View articleInternet industry groups have long been pushing for self-regulation of Webcommerce and privacy, but the Federal TradeCommission, after determining tha...
View articleNike Inc., one of thetraditional companies that's been the most innovative in marketing online,on Tuesday tapped Critical Massto help it personalize a...
View articleAll the hoopla over Larry Ellison's race with Bill Gates for "world's richest man" obscured an important point: Conventional wisdom regarding how comp...
View articleWhat's a Mendel? It's the hybrid buy, named after the 19th century monk who discovered hybrid plants and defined genetics. This kind of buy includes a...
View articleMediaconnex, a firm that'sdeveloping an Internet market for the buying and selling of televisionadvertising inventory, on Tuesday tapped KPMG Consulti...
View articleDirect marketing powerhouse Experianon Tuesday tapped e-mail marketing infrastructure firm FloNetwork Inc. to help it take itsoffline services onto th...
View articleClassicYears.com, a site aimed at the over 50 crowd that's set to launchthis fall, this week signed Brady mom and NBC Later Today host FlorenceHenders...
View articleTwo marketing technology firms -- Veridiem Inc. and Adinfonitum -- onMonday separately introduced products that would let marketers see theresults of ...
View articleAfter running off Matt Drudge a while back, Dana turns his attention today to James Cramer, urging him to go back to his day job: trading stocks. Whil...
View articleThe death of UK-based clothing e-tailer boo.com, ascribed at least partially toover-the-top marketing spending, could be causing a lot of boo-hoos in ...
View articleInterstitials are easy to recognize: They pop up uninvited as the screen is loading. But since there are many variations, confusion exists. Janet and ...
View articleWeb hosting firm Digex Inc. on Mondaysaid it had drafted basketball star Shaquille O'Neal to help it spread theword about its services to potential bu...
View articleDoubleClick Inc. on Mondaycaptured Lowestfare.com as a"Select" partner, meaning that the Internet advertising giant will be thesole ad sales represent...
View articleMyComputer.com, a firm thatprovides small Web businesses with outsourced applications, on Monday addedcost-per-click advertising to the services it pr...
View articleInteractive media planning and buying firm Beyond Interactive on Monday planted itsflag on European soil with the acquisition of media21, a London-bas...
View articleFree Internet telephone service Dialpad.com on Monday chose Citron Haligman Bedecarre (CHB) to handlea national advertising and branding campaign. Rea...
View articleThe CMGI Inc.-owned AltaVista portal this week unveiled arewards program that extends to all of its shopping partner sites, in hopesthat the points pr...
View articleTasty treats and local laws? Sorry, you can't pop open a beer just anywhere. Just ask Webvan. Learn what can happen when you commit to the market befo...
View articleAdding a seventh category to its group of networks, advertising giant DoubleClick Inc. on Friday unveiledits commerce network, designed to appeal to a...
View articleRichard could never understand why companies hate talking to the public. That is, until he got his own company and found out what a time sink that is....
View articleOffline and online agencies must work closely together to pull off integrated advertising campaigns. While some agencies perform both online and offli...
View articleConsumer packaged goods makers have long been hotly sought after by theonline advertising industry, simply because of the major dollars theycommand, a...
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