Wireless technology firm i3 Mobileon Thursday jumped into the advertising field,unveiling its solution for serving targeted, permission-based advertis...
View articleTom revisits the idea of tracking non-click conversions after AdKnowledge releases results of its "Online Advertising Report: First Quarter 2000." It ...
View articleInternet governance is being developed through treaties. Yet, while government-to-government agreements are designed to set norms and coordinate the e...
View articleThe wireless advertising industry's dueling standards groups -- the Internet Advertising Bureau's Wireless AdCouncil and the Wireless AdvertisingIndus...
View articleIt's the new trend; when advertising giant DoubleClick Inc. sues your companyalleging patent infringement, just sue back. Read More...
View articleIn its second big agreement to beef up its new Auto Channel, America Online Inc. on Wednesday struck afour-year deal with Autoweb.com Inc.,that places...
View articleInviting consumers to "Make Yourself at Home," HomeAdvisor.com on Wednesday kickedoff its first offline campaign, in an effort to help the brand stand...
View articleWhen you're the number-four portal in the ratings, it's hard to get your props even if most of your rivals are TV networks. While Lycos' value has inc...
View articleStart-up GoldPocket.com on Tuesdaylaunched a major marketing effort to raise awareness about a weekly onlinegame show in which it's giving away a mill...
View articleDoubleClick Inc. on Wednesday revealed the composition of its newly-formedconsumer privacy advisory board, a body the company decided to form afterbei...
View articleCollege admissions counseling site Achieva.com on Wednesday called on DDB Worldwide and DDB Digital to help itcraft a national advertising campaign. R...
View articleYou've heard them whisper about it on the streets. You've heard television business correspondents talk about it with that look of confusion on their ...
View articleOnline couponing site Save.com, whosebiggest investor is offline couponing powerhouse Valassis Communications,Inc., this week agreed to acquire MyCoup...
View articleOnline book retailer Barnesandnoble.com has raised thebar on itself and some upstart delivery rivals. In a major marketing pushunleashed today, the co...
View articleAnticipating the growth of Web advertising in Europe, Engage Inc.'s AdKnowledge division Tuesday deployedfour new ad server farms in Europe -- two in ...
View articleAdvertising firm Hiwire Inc. on Tuesdaylaunched a beta test of its ad insertion network for streaming media, asystem which allows for the targeting of...
View articleLeaders from the Group of Eight nations are meeting in Paris with Internet security experts to draft an action plan for fighting computer crime. The k...
View articleConsumers who view an ad, but do not click-through, are more likely to buyor register at the advertiser's site, than those who do click, according to ...
View articleAre portal deals dead? You might think so, to read the descriptions of these popular marketingagreements in trade and financial publications in recent...
View articleAd-supported free ISP NetZero Inc., onMonday revealed its plans for that idle time when users are connecting tothe Internet -- 30-second video commerc...
View articleThe online arm of the office supplies retailer, Staples.com, on Monday kicked off amarketing push that plays up the future of buying office supplies o...
View articleTo continue our online advertising glossary, let's start with things we can all agree on. First, there are banners and buttons. The Internet Advertisi...
View articleDana is thinking that being from outside Silicon Valley is a prerequisite for coming up with something new in Internet marketing. Bay Area start-ups a...
View articleCMGI's Engage Inc. jumped into thebusiness-to-business advertising space on Monday, unveiling its new B2B adnetwork -- Engage Business Media. Read Mor...
View articleeTour.com, a company that takes visitorson guided "tours" of the Web, is tapping eMachines Inc. to drive traffic to itssite, in a deal that would put ...
View articleDana takes you onto the @d:Tech show floor, a Comdex-like expanse of carpet (covering two ballrooms) filled (mostly) not with booths but with what the...
View articleArt Scott got involved in adXML to solve a problem that was stealing his profits and is probably stealing yours. You do business by fax, right? Perhap...
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