In an effort to get its content in front of more eyeballs, productinformation and advice site Productopia.com struck a deal with Yahoo! on Thursday,wh...
View articleCMGI's AdForce LLC on Monday inked a deal toserve around 20 million new ads monthly for BRANCHEZ-VOUS!, a French-languageWeb publisher and advertising...
View articleIn a move that promises to increase advertising revenue, search technologyprovider LookSmart on Monday landed a spot on free ISP player Juno Online Se...
View articlemySimon Inc. got a big boost onMonday, striking a deal with USAToday.com to be the newspaper site'sexclusive provider of comparison shopping services....
View articleIn early days of online advertising, most sites didn't yet have standardized terms and conditions or billing procedures. So the agency or the site wou...
View articleCredit card companies are cracking down on chargebacks. These occur when the card companies have to back-out (and charge back) a transaction. Some cha...
View articleIn an alliance that enhances DigitalIsland's position in the streaming banner ad business, ad agency Web Marketing Ltd. has tapped the firmto host and...
View articleSometimes it isn't the banner ads that make the difference. Read More...
View articleWhat is the difference between an interstitial and a superstitial? Well, it's simple. "Interstitial" is a general term for any ad that runs in the dea...
View articleToday is Memorial Day in the United States, and Dana wants to discuss something important: liberty. Governments around the world are launching assault...
View article"Thank you for visiting," says the Brandwise.com home page. "The BrandwiseWeb site is currently under transition." Read More...
View articleYou know how to manage the email coming in, but what do you do if you want to send a volume of email out to your customers? Fortunately, email marketi...
View articleAdvertising network ClickHouse.comOnline Inc. on Friday struck a deal with Internet Gateway Corp. that calls forthe ISP to market ClickHouse.com servi...
View articleOnline ad space is a relatively easy sale these days, and buyers have the ability to spend rather easily. Perhaps, as a result, this has gone to some ...
View articleEngage, CMGI's flagship advertising property, movedinto Canada on Friday, acquiring the Virtual Billboard Networkadvertising network for approximately...
View articleAnalysts have spent the last five years claiming the ISP business is about to consolidate into a half-dozen carriers, but the number of U.S. ISPs keep...
View articleMonster.com, the global onlinecareersnetwork, Friday launched a co-branded Monster.ca Career Center on AOL Canada'sweb center. Read More...
View articleSurprise, surprise. Ann took her two kids on a four-day Disney cruise to the Bahamas. The kids loved it... Ann survived. And was duly impressed by Dis...
View articleCMGI's Engage Inc. advertising company and ClickExperts, a Latin Americanonline ad network, strengthened their ties on Thursday, in an alliance thatwi...
View articleOn-the-fly content personalization and user behavior profiling have enjoyed a fair share of Internet hype, but how can agencies use these techniques t...
View articleCollaboration between media and creative is vital to the success of any online campaign. Regardless of whether you work at an agency or directly for a...
View articleHere's the latest scoop from MediaMetrix AdRelevance division: banner ads areeffective in driving traffic to companies' Web sites. Read More...
View articleAs part of its effort to reach its target market of teenagers, Polaroid Corp.tapped community player theglobe.com to build a co-branded microsite to p...
View articleIn Orlando covering Internet carriers at ISPCON, CLECexpo (competitive phone companies), and ASPCON (Application Service Providers), Dana finds ASPCON...
View articleIn a move to beef up its personalization and ad targeting capabilities, advertising-supported free ISP NetZero Inc. on Thursday agreed to acquire tech...
View articleEyestorm, an online retailer oflimited edition prints and other art, on Wednesday kicked off a $5.9million campaign that shows work by well-known arti...
View articleTelecom company WorldCom and America Online Inc. struck a deal Wednesdaywhich has WorldCom marketing the giant ISP to its millions of residentialand l...
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