Winstar Interactive Media Reps NetNanny.com
Media

Winstar Interactive Media Reps NetNanny.com

26y Pamela Parker

Winstar Interactive Media Reps NetNanny.com

Net Nanny picks a partner in its plan to create a family destination. Read More...

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Traffic Analysis Solutions for Small Business: Part 1
Media

Traffic Analysis Solutions for Small Business: Part 1

26y Richard Hoy

Traffic Analysis Solutions for Small Business: Par...

Traffic analysis metrics used to be pretty simple. We looked at things like how many times a page was viewed, or how many unique hosts (individual com...

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Getacard.com Launches First Print and Online Campaign
Media

Getacard.com Launches First Print and Online Campaign

26y Pamela Parker

Getacard.com Launches First Print and Online Campa...

A "real" card e-tailer starts its first major marketing push. Read More...

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Start-up Gets $11.7 Million
Media

Start-up Gets $11.7 Million

26y Erin Joyce

Start-up Gets $11.7 Million

E-mail marketing isn't the only direct response Internet playgetting attention from investors. Read More...

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L90 Expands to Europe
Media

L90 Expands to Europe

26y Pamela Parker

L90 Expands to Europe

The online advertising player establishes a beachhead in Europe withthe opening of a UK office. Read More...

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Nike To Launch New Shoes with 3D Game
Media

Nike To Launch New Shoes with 3D Game

26y Pamela Parker

Nike To Launch New Shoes with 3D Game

The shoe company plunges into another online marketing effort thataims to push the envelope. Read More...

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InfoBeat Changes Name, Makes Direct Marketing Acquisition
Media

InfoBeat Changes Name, Makes Direct Marketing Acquisition

26y Pamela Parker

InfoBeat Changes Name, Makes Direct Marketing Acqu...

E-mail publishing firm InfoBeat makes a purchase aimed at creatingmore valuable offerings for marketers. Read More...

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A Hubris Epidemic
Media

A Hubris Epidemic

26y Dana Blankenhorn

A Hubris Epidemic

Everyone's expecting Dana to write about Bill Gates today, just as Atlanta sportswriters are expected to write about John Rocker. You'll find a word i...

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BlueStreak.com Beefs Up Rich Media Ad Serving Technology
Media

BlueStreak.com Beefs Up Rich Media Ad Serving Technology

26y Pamela Parker

BlueStreak.com Beefs Up Rich Media Ad Serving Tech...

BlueStreak.com introduces cookie-free ad targeting to complement itsrich media advertising products. Read More...

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VitaminShoppe.com, AOL Quarrel Over Advertisements
Media

VitaminShoppe.com, AOL Quarrel Over Advertisements

26y Pamela Parker

VitaminShoppe.com, AOL Quarrel Over Advertisements

Relations go south between an e-tailer and its chosen portal partner. Read More...

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Another Break in the Wall
Media

Another Break in the Wall

26y Dana Blankenhorn

Another Break in the Wall

Supercomm has become the Comdex of the telephony business just as the definition of that business has been exploded. There are many carrier types: ISP...

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Tracking Granular Campaign Data
Media

Tracking Granular Campaign Data

26y Tom Hespos

Tracking Granular Campaign Data

Now that advertisers have their own ad management systems, publishers need to prepare for the extra work that will result from tracking performance on...

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LifeMinders, Air2Web Form Wireless Partnership
Media

LifeMinders, Air2Web Form Wireless Partnership

26y Beth Cox

LifeMinders, Air2Web Form Wireless Partnership

LifeMinders signed a deal making Air2Web, a wireless application service provider (ASP), the first wireless ASP todistribute LifeMinders wireless pers...

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Debunking the Myths
Media

Debunking the Myths

26y Karim Sanjabi

Debunking the Myths

With any new technology, myths evolve around the lack of education, and rich media is no exception. Too often, the issue is clouded by technology vood...

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Toward a New Marketing Paradigm
Media

Toward a New Marketing Paradigm

26y Chris Maher

Toward a New Marketing Paradigm

Chris gives you ten astute observations from the field and tells you what to do about them. Starting with "The Customer Century is here" and continuin...

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Engage Snares Dialpad.com Ad Serving Account
Media

Engage Snares Dialpad.com Ad Serving Account

26y Pamela Parker

Engage Snares Dialpad.com Ad Serving Account

An advertising-supported telephony service chooses serving technology. Read More...

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Streaming Media Ad Group Sets Goals
Media

Streaming Media Ad Group Sets Goals

26y Pamela Parker

Streaming Media Ad Group Sets Goals

An organization arises to address the tough issues facing theburgeoning business of streaming media advertising. Read More...

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AdForce to Deliver Ads to Public Access Kiosks
Media

AdForce to Deliver Ads to Public Access Kiosks

26y Pamela Parker

AdForce to Deliver Ads to Public Access Kiosks

AdForce allies with National Electronic Technologies to serve ads to kiosks. Read More...

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Handango, AltaVista Create Co-branded Wireless Content Channel
Media

Handango, AltaVista Create Co-branded Wireless Content Channel

26y Pamela Parker

Handango, AltaVista Create Co-branded Wireless Con...

One player raises its profile, while the other jumps to the cuttingedge, with a deal to create a new shopping destination. Read More...

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broadcastspots.com Adds Streaming Audio to Media Marketplace
Media

broadcastspots.com Adds Streaming Audio to Media Marketplace

26y Pamela Parker

broadcastspots.com Adds Streaming Audio to Media M...

The radio advertising marketplace, adds a new medium to its mix. Read More...

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A Tale of Two Monopolists
Media

A Tale of Two Monopolists

26y Dana Blankenhorn

A Tale of Two Monopolists

Bill Gates never set out to become a monopolist, but telephone companies did. Gates set out to control the base of the software pyramid, and for 20 ye...

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Discovery.com Initiates New Advertising Effort
Media

Discovery.com Initiates New Advertising Effort

26y Pamela Parker

Discovery.com Initiates New Advertising Effort

Two mosquitoes converse on a man's arm and three fish have a discussionafter being swallowed by a shark, all as part of Discovery.com's new branding c...

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The Webvan Cometh
Media

The Webvan Cometh

26y Dana Blankenhorn

The Webvan Cometh

You don't know how hard it is to order $50 worth of groceries until you have to. You also don't realize how many separate items a regular grocery stor...

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24/7 Media Acquires iPromotions
Media

24/7 Media Acquires iPromotions

26y Pamela Parker

24/7 Media Acquires iPromotions

24/7 Media spears in-house promotions. Read More

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L90 Adds Promotions Through ePrize
Media

L90 Adds Promotions Through ePrize

26y Team ClickZ

L90 Adds Promotions Through ePrize

Advertising firms continue to recognize the importance of online promotions. Read More...

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AmericanGreetings.com Names Beyond Interactive as AOR
Media

AmericanGreetings.com Names Beyond Interactive as AOR

26y Pamela Parker

AmericanGreetings.com Names Beyond Interactive as ...

AmericanGreetings.com picks up advertising agency to retain customers Read More...

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Why Can't We Be Friends?
Media

Why Can't We Be Friends?

26y Jim Meskauskas

Why Can't We Be Friends?

Want to have a friend? Then make the point of having a relationship. Despite all the talk about relationship marketing and partnerships, nothing much ...

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