CMGI's AdForce forges an alliance to serve ads on Internet-enabledconsumer electronic devices. Read More...
View articleThe U.S. Senate passed a bill making digital IDs legal "e- signatures." Senator John McCain, the Senate's Internet law gatekeeper, said the measure wi...
View articleThe virus protection software company takes an unusual route togetting its brand in front of PC users. Read More...
View articleThe Internet prognosticators at Jupiter release a glowing reportabout the future of online advertising. But there are caveats. Read More...
View articleEmail marketing is the hottest game in town. And opinions range from "Is it really smart? to "It's nothing really new." Janet and Nancy give it a new ...
View articleIn politics, having a "controlling legal authority" doesn't guarantee things will go the way you want. You also need leverage. Dana explains the vario...
View articlegiggo.com, an online automotivefinancing and shopping resource, Friday expanded its ad presence on the Yahoo!network of properties. Read More...
View articleNow that you know how your log files work, it's time to get into various traffic analysis techniques like Java Script and log analysis software. Richa...
View articleMedia people are used to testing one piece of creative against another to determine the creative factors that contribute to response, then changing me...
View articleWhen the price of something in high-demand is fixed at an artificially low price, hoarding is the natural result. The difference between the set price...
View articleThe House Commerce Committee Thursday approved an anti-spam bill. Read More...
View articleWith any campaign, the creative strategy behind the ad is only half the story. Ad placement is the other half, which is often overlooked when dealing ...
View articleePod Corp Thursday struck a marketing dealwith advertising solutions provider DoubleClick Inc. Read More...
View article"Blue Light Specials" are coming to wireless devices. Read More...
View articleThe recruiter is reorganizing its overseas operations. Read More
View articleAdvertising.com pushed its way into the wireless marketplace Wednesday. Read More...
View articleGas prices are going up again, and that's great news for Internet companies. Higher energy prices make the Internet's advantages more obvious. It's mo...
View articleLightningcast Wednesdaylaunched a streaming media advertising network serving both Webcasters andadvertisers. Read More...
View articleThe Internet giant is partnering with one of the nation's largest general purpose retailers. Read More...
View articleThe bulk of online media inventory is boring! Media plan after media plan, buy after buy, on site after site, the same drab inventory is up for sale. ...
View articleIt's a hard lesson, but you don't go into business just to make a fortune. You don't go into business to be trendy. You go into business to do busines...
View articleJanet and Nancy were asked about average click-through rates for various ad types. Yet, numerical averages only offer the most general guidelines and ...
View articleInternet telephony provider Net2Phone Inc. Monday established anagreement in which it will market Nextcardcredit card services. Read More...
View articleMonster.com will acquire e-recruiting Application Service Provider Simpatix Inc. Read More...
View articleThe question-oriented search engine suggests new ways for advertisers to reach the site's visitors. Read More...
View articleFCC chair William Kennard is against regulating the Internet. He also knows the regulated industries have the advantage in Washington. The lobbyists f...
View articleEngage will acquire MediaBridge Technologies Inc. for $268 million in stock. Read More...
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