DoubleClick adds to its international resume, with the signing ofanother client. Read More...
View articleKind of a depressing headline, right? After all, if Amazon.com can't make it in e-tailing, who can? When you play for high stakes and take big risks, ...
View articleTwo traditional agency-types form a venture aimed at fulfillingearly-stage start-ups marketing needs. Read More...
View articleRemember Evel Knievel and his famous leap across Snake River Canyon? Well, a lot of rich media companies have been floating in rarified air lately, ai...
View articleJust in time for the summer theme park season, America Online stakesout a place in the roller coaster line. Read More...
View articleTom's not suggesting media planners should geek out on Slashdot and start tossing around phrases like "shell account" and "TCP/IP stacks" in conversat...
View articleThe Internet program guide company gets its content in front of moreeyeballs. Read More...
View articleTen Square this week forged an alliance with Chevron Corp., which will allow the marketing company to test its network on gasoline pumps at Chevron st...
View articleL90 adds hundreds of millions of new monthly impressions in the second quarter. Read More...
View articleA new start-up aims to open up online ad buying to smallerbusinesses. Read More...
View articleDana's here to tell you about a web site important to anyone doing business on the web. Not that it will help you do your work it can't do that. But w...
View articleElectronic bill presentation is providing marketing opportunities for billers. Read More...
View article24/7 Media maneuvers itself into a leadership position in the wirelessadvertising arena. Read More...
View articleOne of the Internet industry's favorite prognosticators gets hitchedwith its most-cited measurement firm. Read More...
View articleIt's finally happened: Click-through is dead. As the proverbial doornail. Finished. Over. Well, perhaps this is overstated, but it IS dead as a metric...
View articleThe interactive advertising agency positions itself to jump onto newplatforms. Read More...
View articleContent sites have gotten in financial trouble in part because they rely most heavily on a single revenue stream advertising. With customer-acquisitio...
View articleA start-up wireless advertising player breezes onto the scene. Read More...
View articleJanet and Nancy generated a loud noise with last week's column on email. Readers want to know if they're saying opt-in, opt-out and optionless emails ...
View articlePlaintiffs claiming that pop-up ads on AOL constitute a breach oftheir contract with the company have won a round in court. Read More...
View articleThe online advertising network digs in south of the border. Read More...
View articleHere's a tongue-in-cheek tale about what William H. Gates III would likely tell his little girl when she goes asking embarrassing questions about stan...
View articleFinancial services firm Fleet tries to draw customers to its onlinebanking application. Read More...
View articleTwo B2B players forge an alliance aimed at cross-pollinating theiraudiences. Read More...
View articleThis agreement allows digital artists who post their music on MP3.com to design and sell their own products, such as T-shirts, on the site. Read More...
View articleA media buying firm and a Web development company agree to co-marketone another's services. Read More...
View articleIt's no secret that most major web sites and ad networks don't even come close to selling the majority of their ad inventory. Yet, many sites maintain...
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