Attention all media planners: a new series to provide the basic processes and step-by-step instruction for online media buyers. Think media buying boo...
View articleProdigy and SBC reveal how they'll work together after forging closerties late last year. Read More...
View articleAdopt a fresh, savvy approach when targeting the younger generationonline. Read More...
View articleThe growing numbers using Internet for car buying information, becomean audience for an vehicle security company. Read More...
View articleOne of the people behind Pets.com's praised sock-puppet TV campaignhas left the e-tailer. Read More...
View articleAn advertising network takes advantage of FreeRide.com's promotionalopportunities. Read More...
View articleBritney Spears lends her name and image to a new site aimed at girlsaged nine to 17. Read More...
View articleB2BWorks beefs up its network with the addition of a variety of tradepublications. Read More...
View articleMost interactive agencies have traffic coordinators to handle the flow of creative and insertion orders. You know, the weary-looking folks who come in...
View articleRich Media Canada was launched in Toronto with a crowd of about 350 people in attendance. Bill gives us a report on the progress of rich media in Cana...
View articleWe've got projections of 10,000 digital marketplaces or trading exchanges by 2003. And it's been said "If your company is not building or planning to ...
View articleWhat does training have to do with marketing? Both rewire your mind to accept new ideas. Both give you confidence to use new skills. Both build trust....
View articleThe online media marketplace teams with Telmar to enhance its site. Read More...
View article24/7 Media's e-mail marketing division gets more strict aboutcollecting e-mail addresses. Read More...
View articleTwo firms partner to enter the business-to-business wirelessadvertising market. Read More...
View articleAn advertising and a wireless firm commit to developing relevantwireless ads. Read More...
View articleMost marketing professionals agree that the key to successful advertising in any medium is the ability to deliver a clear, innovative message to a hig...
View articleYour new client is anxious to start seeing results that are directionally indicative of being on the path to profitability. The client wants to beat i...
View articleMonster.com could be stepping away from the agency that created "WhenI Grow Up." Read More...
View articleBluefly extends its "portal deal" with Microsoft. Read More...
View articleAvenue A becomes the latest Web advertising company to jump into thewireless ad business. Read More...
View articleAd firm L90 hopes to win big by adding more direct marketingcapablities to its suite of services. Read More...
View articleAdvertising.com licenses its technology to direct marketing firmHotSocket. Read More...
View articleInternet marketers revert to old-fashioned means of communicationlike voice. Read More...
View articleToysrus.com picks an ally for the all-important holiday shoppingseason. Read More...
View articleIt's been a rocky road to define email marketing, and no sooner did Janet and Nancy breathe a sigh of relief, than this week's mail hit. Many writers ...
View articleLook at the real bottom line of any Internet company, and what do you see? They own very little: no equipment, no infrastructure. Their entire assets ...
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