The classified advertising portal and the business content site joinforces. Read More...
View articleA consumer's first experience with a dot-com brand comes from advertising, so our ads need to convey a positive brand experience. That goes for the si...
View articleA study by Dynamic Logic shows the benefits of showing a banner ad toa single person more than four times. Read More...
View articleThe computer graphics industry's annual Siggraph convention is the leading showcase of the year's best computer animation (particularly 3D animation)....
View articleA traditional direct marketer jumps into the Internet biz. Read More...
View articleAs a stand-alone measurement, most people would agree that click-through rates do not tell the whole story. Conversions on your ad dollars are what re...
View articleMediaplex wins a big-name client. Read More
View articleTime Warner president Richard Parsons put down the marker at Jupiter's Online Music Forum. Yet, Parsons doesn't understand the basic change the Intern...
View articleDoubleClick makes personnel shifts at the top. Read More...
View articleUsing barcodes, scanners, networks, and new warehouse designs, e-logistics moves more stuff from factory to customer cheaper and faster than ever befo...
View articleFive firms team to develop a system that will allow the serving ofadvertisements based on a wireless device's location. Read More...
View articleInternet users keen on viewing ads get a new way to be rewarded. Read More...
View articleAdForce snares another ad serving client, in the emerging interactivetelevision field. Read More...
View articleLast week Jim wrote about flighting in RFPs. This week, he covers some of the basics of negotiating online media that may seem obvious, but in the con...
View articleCars.com aims to raise its profile with a portal deal on AltaVista. Read More...
View articleA weather site links ad serving to continuously-updated content. Read More...
View articleOne of the dirty little secrets of this business is that most web advertising isn't compelling. Although banner ads are used extensively on the web, t...
View articleInternet-enabled advertising moves to the point of sale. Read More...
View articleThe New York Times' Internet unit seeks to raise the profile of itscommunity site. Read More...
View articleEngage offers its customers technology to serve ads on everythingfrom PDAs to gas pumps. Read More...
View articleJanet and Nancy tackle what's meant by the terms "profiling" and "personalization" and what all this means for ad sales the good (higher CPM potential...
View articleMerchant account providers have to be the Mafiosos of the e-commerce world. They shake small businesses down as much as possible, use antiquated techn...
View articleIn 1994, Halsey Minor told Dana that he saw a day when C|Net (or sites like it) could entirely replace the computer press, then the richest niche in a...
View articleEngage, Inc. heralded a Microsoft announcement yesterday thatEngage's new TrustLabels specification would be considered for inclusion inInternet Explo...
View articleIn an effort to beef up its online advertising offerings, directmarketing giant Grey Direct inked a deal Friday with e-mail marketer,ClickAction. Read...
View articleDo the mechanics of buying and selling online advertising differ greatly from those of traditional media? The online world's markets may work similarl...
View articleVenture capital firms and media planners both use Media Metrix traffic ratings in different ways. Planners use them to understand a site's user base f...
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