ISP Lets Small Businesses Buy Ads Online
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ISP Lets Small Businesses Buy Ads Online

26y Pamela Parker

ISP Lets Small Businesses Buy Ads Online

One of the largest free ISPs is targeting the lucrative small business market. Read More...

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L90 Launches Low-Cost Ad Network
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L90 Launches Low-Cost Ad Network

26y Pamela Parker

L90 Launches Low-Cost Ad Network

Firm follows a get-them-when-they're-young philosophy. Read More...

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The Last TV Campaign
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The Last TV Campaign

26y Dana Blankenhorn

The Last TV Campaign

Political commentators have looked at the empty TV booths, the full house of Internet-based Brokaw wannabes, and declared these "the first Internet co...

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Excite@Home Acquires DataInsight
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Excite@Home Acquires DataInsight

26y Team ClickZ

Excite@Home Acquires DataInsight

Excite@Home beefed up its MatchLogic division with the acquisition of database management company DataInsight. Read More...

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Solbright, Nielsen//NetRatings Team
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Solbright, Nielsen//NetRatings Team

26y Team ClickZ

Solbright, Nielsen//NetRatings Team

Solbright partners to enhance its media-planning product. Read More...

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X.com, Gazooba Team for Viral Marketing Incentives
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X.com, Gazooba Team for Viral Marketing Incentives

26y Pamela Parker

X.com, Gazooba Team for Viral Marketing Incentives

Two firms join forces to reward people for spreading the word. Read More...

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Bowie Leads Music Ch-ch-ch-changes
Media

Bowie Leads Music Ch-ch-ch-changes

26y Dana Blankenhorn

Bowie Leads Music Ch-ch-ch-changes

Many writers are excited by Stephen King's e-book, "The Plant." King is selling it at his site for $1 per chapter and says he'll write as long as peop...

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Weighing in on Napster
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Weighing in on Napster

26y Jim Meskauskas

Weighing in on Napster

Jim has a few thoughts about the well-known phenomenon Napster. Everyone and his or her next-door-neighbor's best- friend's veterinarian's hairdresser...

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Customers, Click-Through and Conversion
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Customers, Click-Through and Conversion

26y Pamela Parker

Customers, Click-Through and Conversion

The complex relationship between banner ads and potential customers. Read More...

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PopMail.com, ACSSports.com Sign E-Mail Deal
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PopMail.com, ACSSports.com Sign E-Mail Deal

26y Team ClickZ

PopMail.com, ACSSports.com Sign E-Mail Deal

Marketing to sports fans just took a step forward. Read More...

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Hollywood Partners.com to Promote Lions Gate Films
Media

Hollywood Partners.com to Promote Lions Gate Films

26y Team ClickZ

Hollywood Partners.com to Promote Lions Gate Films

A distributor of "art" films gets a new way to drive traffic to itsreleases. Read More...

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Avenue A Lands Big International Account
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Avenue A Lands Big International Account

26y Pamela Parker

Avenue A Lands Big International Account

Avenue A's recent strategic alliance bears fruit. Read More...

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Verizon Kicks Off Re-branding Campaign
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Verizon Kicks Off Re-branding Campaign

26y Team ClickZ

Verizon Kicks Off Re-branding Campaign

A giant telecom player gets the word out. Read More

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Profile-Based Ads: Do They Work?
Media

Profile-Based Ads: Do They Work?

26y Janet Ryan and Nancy Whiteman

Profile-Based Ads: Do They Work?

The power of profiles is that they enable personalization - the ability of a site to change what a user sees based on previous information about the i...

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EarthLink Creates Marketing Post, Names AOR
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EarthLink Creates Marketing Post, Names AOR

26y Pamela Parker

EarthLink Creates Marketing Post, Names AOR

EarthLink unveils an element of its strategy, in its battle with AOL. Read More...

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QXL.com, Lycos Forge European Partnership
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QXL.com, Lycos Forge European Partnership

26y Team ClickZ

QXL.com, Lycos Forge European Partnership

Six European countries are the focus of a new portal deal. Read More...

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Bottom Rung on Top
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Bottom Rung on Top

26y Dana Blankenhorn

Bottom Rung on Top

About a year ago, Dana wrote some amusing columns about how Internet stocks might take over companies from the "real world." The columns were based on...

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Burn Your CDs
Media

Burn Your CDs

26y Dana Blankenhorn

Burn Your CDs

As expected, U.S. District Judge Marilyn Hall Patel gave the recording industry a preliminary injunction Wednesday shutting off the Napster service. T...

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Industry Reacts to FTC Online Profiling Report
Media

Industry Reacts to FTC Online Profiling Report

26y Pamela Parker

Industry Reacts to FTC Online Profiling Report

The FTC's recommendations to Congress regarding online profiling areprovoking a mixed reaction. Read More...

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EverAd Inks Deals with Software Developers
Media

EverAd Inks Deals with Software Developers

26y Pamela Parker

EverAd Inks Deals with Software Developers

A new player on the ads-in-software scene rounds up softwaredevelopers that will make programs that carry ads. Read More...

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Buying Professional Web Development Services
Media

Buying Professional Web Development Services

26y Richard Hoy

Buying Professional Web Development Services

So, you've followed Richard's advice in his first series and built your e-commerce site with homegrown parts and prefabricated software. And it works....

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Ad Metrics: Where the Rubber Hits the Road
Media

Ad Metrics: Where the Rubber Hits the Road

26y Tig Tillinghast

Ad Metrics: Where the Rubber Hits the Road

How does your client know that all that money he or she is blowing out the media chute actually has some sort of positive effect on his or her busines...

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A Start-Up Story
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A Start-Up Story

26y Pamela Parker

A Start-Up Story

How and why FaveMail shifted its strategy. Read More

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Toyota, MindArrow Develop Interactive Brochures
Media

Toyota, MindArrow Develop Interactive Brochures

26y Pamela Parker

Toyota, MindArrow Develop Interactive Brochures

Multimedia e-mail presentations go out to promote Toyota's new cars. Read More...

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The Dot-Com Governance Model
Media

The Dot-Com Governance Model

26y Dana Blankenhorn

The Dot-Com Governance Model

Every great business has a despot at the top of the org chart. This could be the founding entrepreneur, the rainmaker who becomes his business' image,...

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Motley Fool Sponsors Yahoo! SMS Content
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Motley Fool Sponsors Yahoo! SMS Content

26y Pamela Parker

Motley Fool Sponsors Yahoo! SMS Content

Short Messaging Service alerts from Yahoo! attract a sponsor. Read More...

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The More They Know...
Media

The More They Know...

26y Trude Diamond

The More They Know...

Did you ever hear the expression "Knowledge is power"? What does this imply for your use of the customer knowledge you gather to make them into better...

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