RealTIME, e-Dialog Strike Partnership Deal
Media

RealTIME, e-Dialog Strike Partnership Deal

26y Josh Schonwald

RealTIME, e-Dialog Strike Partnership Deal

RealTIME Media and e-Dialog struck a partnership deal which will expand bothcompany's Internet marketing offerings. Read More...

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Generation Y Marketers Team Up
Media

Generation Y Marketers Team Up

26y Pamela Parker

Generation Y Marketers Team Up

In a move to capture the Generation Y audience, Generation Y marketerAlloy Online purchased CCS Inc., also a Gen Y-focused marketer. Read More...

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Tattooing the Wireless Space
Media

Tattooing the Wireless Space

26y Bill McCloskey

Tattooing the Wireless Space

This week in San Francisco, the Rich Media SIG starts a series of seminars on developing advertising and marketing campaigns for wireless devices. Rep...

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New Rich Media Ad Format Debuts
Media

New Rich Media Ad Format Debuts

26y Josh Schonwald

New Rich Media Ad Format Debuts

A new rich media ad format, dubbed the "transitional" ad, is nowappearing on two UK-based Web sites. Read More...

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Peer-to-Peer Searches for Business Model
Media

Peer-to-Peer Searches for Business Model

26y Dana Blankenhorn

Peer-to-Peer Searches for Business Model

Venture capitalists are eternal optimists, God love 'em. Rather than spend time moaning over the e-tailers they're closing, they're looking instead fo...

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NetZero, e-centives Team Up for Personalized Ad Effort
Media

NetZero, e-centives Team Up for Personalized Ad Effort

26y Josh Schonwald

NetZero, e-centives Team Up for Personalized Ad Ef...

ISP NetZero Inc. partnered with e-centives Inc. and will beginproviding its users with personalized e-centive offers. Read More...

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Its Their Ego, Stupid
Media

Its Their Ego, Stupid

26y Trude Diamond

Its Their Ego, Stupid

Here's a basic training principle for you: Enhance people's self-esteem. Enhance their self-esteem? Don't they already know they hold the power of lif...

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DoubleClick, SmartAge.Com Team for Small Business Ads
Media

DoubleClick, SmartAge.Com Team for Small Business Ads

26y Josh Schonwald

DoubleClick, SmartAge.Com Team for Small Business ...

In an attempt to spark small business advertising on the Internet,SmartAge.com's 1.3 million small business affiliates will now have access toDoubleCl...

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New Youth Site Taps L90 for Advertising
Media

New Youth Site Taps L90 for Advertising

26y Josh Schonwald

New Youth Site Taps L90 for Advertising

The Hollywood duo who created Thirsty.com hope L90 can drive teensto their youth-oriented site. Read More...

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E-Mail Marketers Mail.com & CheetahMail Partner
Media

E-Mail Marketers Mail.com & CheetahMail Partner

26y Josh Schonwald

E-Mail Marketers Mail.com & CheetahMail Partne...

In partnering with CheetahMail, Mail.com can now offer e-mail listmanagement and hosting services to its clients. Read More...

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24/7 Media Reorganizes Itself
Media

24/7 Media Reorganizes Itself

26y Josh Schonwald

24/7 Media Reorganizes Itself

After months of explosive growth, interactive marketing company 24/7says it's time to reorganize. Read More...

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Internet, Tech Brands Playing with the Big Boys
Media

Internet, Tech Brands Playing with the Big Boys

26y Michael Pastore

Internet, Tech Brands Playing with the Big Boys

Internet brands such as America Online, Yahoo! and Amazon.com are among thefastest growing brand names in the world, according to the World's MostValu...

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A Halftime Pep Talk
Media

A Halftime Pep Talk

26y Dana Blankenhorn

A Halftime Pep Talk

The popping of the Internet bubble, and the "poor, pitiful me" stories (with laugh tracks) that followed, have managed in three months to become clich...

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Engage Submits New Specs for TrustLabels
Media

Engage Submits New Specs for TrustLabels

26y Josh Schonwald

Engage Submits New Specs for TrustLabels

Engage Inc. thinks it has developed a technologythat will please both consumer privacy advocates and Internet marketers. Read More...

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Online Advertising Equals Online Sales
Media

Online Advertising Equals Online Sales

26y Michael Pastore

Online Advertising Equals Online Sales

Online advertising by Internet-only retailers has a positive impact when it comesto increasing quality visits to shopping sites, according to report b...

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Flighting: What to Ask for in Your Next RFP
Media

Flighting: What to Ask for in Your Next RFP

26y Jim Meskauskas

Flighting: What to Ask for in Your Next RFP

Jim tells you about all the research required to determine media buys in traditional media. Plans are produced based on research, then used to flight ...

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Revenge of Samuel Insull
Media

Revenge of Samuel Insull

26y Dana Blankenhorn

Revenge of Samuel Insull

Everyone in the Internet economy loves plain old unfettered free enterprise, but it's hell on long-term planning. Most Internet companies think of lon...

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NBCi Makes Deal with Business Services Portal Bigstep.com
Media

NBCi Makes Deal with Business Services Portal Bigstep.com

26y Josh Schonwald

NBCi Makes Deal with Business Services Portal Bigs...

In striking a deal with Bigstep.com, NBCi hopes to expand itsaudience of small business people and Internet entrepreneurs. Read More...

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Modem Media, DoubleClick Strike Two-Year Deal
Media

Modem Media, DoubleClick Strike Two-Year Deal

26y Josh Schonwald

Modem Media, DoubleClick Strike Two-Year Deal

Striking a deal with DoubleClick is just the latest move by ModemMedias Me-business network. Read More...

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Sonar Expands its Advertising Network
Media

Sonar Expands its Advertising Network

26y Josh Schonwald

Sonar Expands its Advertising Network

In an effort to create more opportunities for target marketing on theInternet, DoubleClick's Sonar has rapidly built its network of nichemarkets. Read...

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Hoover's Online Chooses Workflow Tool for its Ad Campaign
Media

Hoover's Online Chooses Workflow Tool for its Ad Campaign

26y Josh Schonwald

Hoover's Online Chooses Workflow Tool for its Ad C...

Business information portal Hoover's Online picks Solbright's AdSuiteto manage its fast-growing Internet ad business. Read More...

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What I Learned on My Summer Vacation
Media

What I Learned on My Summer Vacation

26y Dana Blankenhorn

What I Learned on My Summer Vacation

Even if you love your home and work, it's good to get away from them for a while - to open your eyes and ears and keep your mouth closed. Dana's been ...

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AdKnowlege Launches Optimization Service
Media

AdKnowlege Launches Optimization Service

26y Josh Schonwald

AdKnowlege Launches Optimization Service

AdKnowledge Monday launched a tool that targets ad agencies andmarketers seeking to outsource their optimization services. Read More...

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Mediaplex Seeks Larger Market, Buys Adware
Media

Mediaplex Seeks Larger Market, Buys Adware

26y Josh Schonwald

Mediaplex Seeks Larger Market, Buys Adware

In buying Adware, a media-management services supplier, Mediaplex makesmove to become a player in the total advertising market. Read More...

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Discovery Taps i-traffic for Marketing Campaigns
Media

Discovery Taps i-traffic for Marketing Campaigns

26y Josh Schonwald

Discovery Taps i-traffic for Marketing Campaigns

Discovery Networks Monday selected i-traffic,to promote its television programming online. Read More...

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Asking for Permission
Media

Asking for Permission

26y Janet Ryan and Nancy Whiteman

Asking for Permission

Janet and Nancy have good news for the writer who asked about bridging that gap between sending out an unsolicited email asking for permission and sen...

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Is Search Engine Marketing Viable?
Media

Is Search Engine Marketing Viable?

26y Richard Hoy

Is Search Engine Marketing Viable?

When Richard wrote about promotional strategies for small business, many of you asked why he didn't talk about search engine marketing firms. Richard ...

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