E-marketer CoolSavings.com Inc.took to the wireless world to market itself on Tuesday, launching anadvertising campaign on the Metrocall wireless serv...
View articleIn a bid to lure the business lunch crowd to its stable of partnerrestaurants, online reservations site OpenTable.com on Tuesday partnered withemploye...
View articleOuter space news and information site Space.com on Tuesday launched its firsttelevision advertising campaign -- which positions the site as a place to...
View articleIf you're interested in building a loyalty program, there are basically three ways to go. You can use established loyalty programs like S&H Green Stam...
View articleDisney's doing it. NBC's doing it. CBS's doing it. No, it's not THAT! We're talking about convergence, specifically media content convergence. Given a...
View articleTelecom player TALK.com has apparentlydecided its marketing relationship with America Online Inc. is bringing in enough newcustomers, because on Tuesd...
View articleSwiss-based Young &Rubicam Business Communications Tuesday launched Eurostatus 2000, an ongoing,online business survey that examines cultural diversit...
View articleIt's spring in Austin, and Chris has noticed his favorite indicator of such: the redbud tree whose dark-pink blooming catches him by surprise every ye...
View articleAd services firm DoubleClick Inc.on Tuesday picked up the exclusive responsibility of selling ads andsponsorships on three Time Warner Inc.properties ...
View articleAlthough only one of five ad agencies that buy online advertisements onbehalf of their clients have purchased Webcast, or streaming media,advertisemen...
View articleYou've got a decent online classifieds business, with cheap and searchablehelp wanted ads, personals, apartments, etc. Read More...
View articleAs the Internet is now designed, identity is generally optional. But it doesn't have to stay that way in future versions of the protocol, and the Inte...
View articleRealNetworks Inc., which provides online service for the delivery and receipt of music and video on the Web, and Liquid Audio Inc., a provider of serv...
View articleInternet advertising firm 24/7 Mediaon Monday launched its 24/7 Mail e-mail marketing services in Canada,hoping to become a major player in the market...
View articleIn a broad deal that would distribute Homestore.com's residential relocationcontent and services across key America OnlineInc. properties, the two com...
View articleHomeProject.com Monday announced a deal with ChaptersOnline to sell a broad selection of leisure, entertainment, home, andgarden products from the Hom...
View articleThe online subsidiary of electronics retailer Best Buy Co. Inc., BestBuy.com, on Monday hired DDB Worldwide as its advertising agency andAvenue A as m...
View articleIn an effort to win customers in smaller metropolitan areas and in ruralcommunities, ISP OneMain.com on Mondaylaunched an advertising campaign portray...
View articleJanet and Nancy are declaring war on the lax use of language in our industry. They are tired of hearing such terms as "sponsorships," "advertising," "...
View articleEl Sitio Inc., a Hispanic-oriented network that operates the El Sitio and OSite Web properties, this week tapped J.Walter Thompson to handling brandin...
View articleWe have a $6,500 budget, and last week we spent $1,200 on a hosting solution. That leaves us with $5,300 going into our next task: choosing a web site...
View articleDana covered the PC revolution in the '80s, and sometimes the similarities with today's Internet evolution are eerie. It took five years for PC compan...
View articleIf you're counting on "points" or other rewards to keep customers comingback to your Web site, think again. A recent survey from Jupiter Communication...
View articleAmid an uncertain stock market environment, advertising technology andmedia buying firm Mediaplex Inc. onThursday postponed plans for a follow-on stoc...
View articleBill thinks publishers look on advertisers and agencies as some kind of necessary evil. Somebody in the company has to deal with these cretins, but yo...
View articleIn a deal that will add content for baby boomers to America Online's properties, the company onThursday expanded its alliance with content firm Third ...
View articleWe've reviewed various methods for targeting web advertising over the last few weeks, giving you an idea of how different sites use various types of i...
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