If you think you're lately being lured to faraway destinations by bannerads for a wide variety of travel companies, you're not imagining things;more a...
View articleFollowing the lead of DoubleClick, CMGI's EngageTechnologies on Thursday created two new privacy-related positions inthe company -- group director of ...
View articleBertelsmann AG's music andentertainment division, BMGEntertainment, on Thursday struck an exclusive deal with onlinegreeting card provider EgreetingsN...
View articleDana believes the Internet is the greatest invention ever created for American idealism. Acceptance of the Internet (and the free speech it implies) i...
View articleMicrosoft's bCentral small-businesssite on Wednesday partnered with reverse marketplace imandi.com, in an agreement that letsvisitors to the Microsoft...
View articleInformation technology company EarthWeb on Wednesday forged anagreement with Yahoo! that calls for itscontent and job listings to be placed in the por...
View articleFor the past five years, we in the Internet space have been cherry-picking easy-to-find breakthroughs and creating great new businesses. For instance,...
View articleDirect marketing giant ADVO this weekre-organized to focus more attention on its Internet endeavors, forming asubsidiary called ShopWise.com tohandle ...
View articleWith the stock market in the midst of its wild gyrations, there's been muchhand-wringing about how advertising agencies will fare if the dot-com gravy...
View articleIn a bid to reach the college crowd and other young fans of alternativerock, Napster Inc. -- the maker of thepopular, but controversial, file-sharing ...
View articleJuno Online Services Inc. on Wednesdaytapped Hampel/Stefanides Inc., to handlebrand advertising for the Internet service provider. Read More...
View articleStarMedia Network, an Internetportal for Spanish- and Portuguese-speaking audiences, Tuesday took the wraps off the latest version of its site, kickin...
View articleAskJeeves.com's trademark butler isstepping into the workplace, as the company kicks off a marketing effortaimed at highlighting its business-to-busin...
View articleLast week's column on the growing conflict between the law and MP3 lovers struck a chord with several readers. In the last few weeks, record companies...
View articlePeople using a new search engine being developed by cable access provider Road Runner and Rampt.com will turn up more than justbroadband content; they...
View articleToy e-tailer eToys begins a summer-focused marketing splash onTuesday, its first non-holiday campaign, in an effort to position thecompany as a year-r...
View articleInternet service provider ProdigyCommunications Corp. on Tuesday tapped marketing firm BLACK Ink. tohelp it attract and keep customers via direct and ...
View articleJim is usually assaulting you with musings, tips and tricks of the online media marketplace sometimes helpful and sometimes just a plain offense to yo...
View articleJanet and Nancy address the fine art of "selling" to creatives and agency executives. The cardinal rule for these folks is that you never try to sell ...
View articleMindArrow Systems, the multimediae-mail marketing company formerly known as eCommercial, on Monday expandedinternationally with the acquisition of Hon...
View articleOneMediaPlace, the newlyre-named incarnation of AdAuction.com, on Monday allied itself with CMGI's advertising companies, securing a $25million invest...
View articleBroadband Digital Group, which offersthe ad-supported FreeDSL service, onMonday tapped DoubleClick Inc. for itsad serving DART technology, allowing th...
View articleOnline music site Listen.com on Mondaylaunched its first $15 million national campaign that says, "There's musiceverywhere, if you know where to look,...
View article"He who has the gold makes the rules." If you're one of the millions of people who use the Internet at work, you know workplace rules for Internet use...
View articleLooks like the advertising industry B2B exchange business is about to geteven more crowded, as AdExchange.com this week declared itsintentions to laun...
View articleIn order to provide a coherent view of the web, Yahoo!, Google, Inktomi, and all other web search engines have to enter your site and "steal" your pro...
View articleFreeSamples.com, a site dedicatedto helping brand marketers distribute samples to potential customers, thisweek rounded up $15 million in support of s...
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