In an effort to extend the reach of its domain name registration services,register.com Friday inked a pact with Ask Jeeves, which lets users ofthe sea...
View articleBroadband Internet provider Cypress Communications Fridaylaunched a print advertising campaign aimed at reaching small- and medium-sized businesses. R...
View articleA possible threat to the rich media community was delivered this week as Netscape released the preview version of Netscape 6.0. Netscape does not incl...
View articleFirst it was apples and oranges, now it's bananas; search engine Ask Jeeves on Thursday struck a deal with DOLE Fresh Fruit Co. to stick its logo and ...
View articleStart-up MediaInternet.comlaunched on Thursday, joining the ranks of those hoping to capitalize onthe online media buying business. Read More...
View articleAsian portal Chinadotcom on Thursdayfurther solidified its ties to the United States, as its Web Connection subsidiary acquired amajority stake in US-...
View articleNielsen//NetRatings and Spectra, both divisions of Dutchinformation giant VNU, on Thursday agreedto merge their consumer data in an effort to help tra...
View articleEver been to a web site that personalizes its offerings for users? Typically, such a site offers to target relevant information to users who tell the ...
View articleCMGI's AltaVista portal and retailer Musicland StoresCorp. Thursday struck a co-marketing deal that leveragesAltaVista's online brand equity and Music...
View articleCMGion is building an "infostructure" around CMG's NaviSite hosting, Novell's NDS and Directory Enabled Net Infrastructure Model, and Sun's servers th...
View article@Home on Wednesday kicked off a newnational campaign, designed by D4Creative Group, in an effort to capture new customers for itshigh-speed cable Inte...
View articleOnline grocery and prepared food delivery firm Pink Dot this week picked BBDO West as advertising agency of recordfor an estimated $10 million account...
View articleDana had a column rejected last weekend. The editor said it was "Marketing 101, maybe the first six weeks." That may be true, but the fact remains tha...
View articleAfter a year of development, cost-per-click player Advertising.com on Wednesday releasedits new ad serving system -- Ad-OS -- which can deliver ads ac...
View articleAd technology and design shop Bannerlab.com on Wednesday tapped Akamai and CMGI's AdForce for the infrastructure to supportits delivery of streaming m...
View articleAd giant Omnicom Group has addedanother marketing firm to its portfolio of investments, with an agreementon Wednesday to take a piece of EisnorInterac...
View articleOnline advertising marketplace AdOutlet.com on Wednesday snapped up $25million in new financing led by DLJ's venture capital arm, The Sprout Group. Re...
View articleInternet marketing firm BeyondInteractive this week opened the doors on its first two internationaloffices, in China and Mexico, as part of an expansi...
View articleWith all of the ads for equity deals giving agencies a taste for theventure capital business, it's no surprise that Mezzina/Brown on Tuesdayjumped in ...
View articleYou've been doing business with a site for quite some time. Month after month,client after client, there are some sites you always seem to bump up aga...
View articleDana's last rant on Internet sales taxes hammered the Democrats when he asked "Where's the store?" Last week Republicans came out of their hidey-hole ...
View articleIn an effort to bring its customers competitive intelligence more quickly,AdRelevance on Tuesday launched ane-mail service that sends users informatio...
View articleBroadband Internet access isn't just a service; it's a lifestyle, accordingto the new advertising campaign launched Tuesday by NorthPoint Communicatio...
View articleIn an example of Internet publishers using the medium to easead sales, MSN on Mondaylaunched the MSN MediaCenter, an effort aimed at bringing in small...
View articleIf you missed last week's Internet World in Los Angeles (like I did), shame on you. And if you think Penton Media Inc. was hosed when it bought the sh...
View articleSales reps, particularly those new to the industry, spend most of their time selling to media planners and buyers. The average interactive media buyer...
View articleIn a move to further monetize the traffic on its network ofvertical content sites, About.com on Mondayunveiled "Sprinks," sponsored contextual links, ...
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