If you're in New York or San Francisco, you can start using a new online shopping medium starting today. GeePS.com, a wireless shopping portal, is lau...
View articleJanet and Nancy have spent the past few weeks talking about what keeps marketers up at night. But what about the concerns of those on the agency side?...
View articleiFUSE, a new content site aimed at hipyoungsters, on Monday launched a $10 million print branding campaign tobuild its image with its target audience....
View articleIn a move to consolidate its Internet holding, focus more attention on theburgeoning medium, and fuel growth, Cyrk,a 24-year-old traditional promotion...
View articleAt a time when the ad industry is increasingly embracing onlinemarketplaces, start-up Media Market Makers on Tuesday will unveil plans fora new busine...
View articleMany merchants in cyberland are constantly making assumptions about customer preferences based on incomplete knowledge. And this incomplete knowledge ...
View articleMimeo.com, a printing service thatreceives documents over the Net, on Monday kicked off a $20 millioncampaign that jokingly thanks Vice President Al G...
View articlePromotions company OneClip.com onMonday kicked off a business-to-business ad campaign, developed with thehelp of its agency of record, HeitnerWeiss. R...
View articleCompetitive pressures drove e-commerce and financial players to sharplyincrease online ad spending in 1999, but online and computer-relatedcompanies c...
View articleWhile online exchanges spring up for everything from chemicals, to steel,to plastics, the business-to-business action in the advertising industry isin...
View articleNick argued last week that web sites share a numbing, vanilla blandness. But his mail says: "Hey, it's the same offline. So what's your point?" Well, ...
View articleDana is concerned about the use of the Digital Millennium Copyright Act (DMCA) of 1998. First Mattel sued Cyber Patrol hackers, blocking distribution ...
View articleWink Communications, a firm whosetechnology adds interactivity to television advertisements, scored a coup this week, rolling out its service over Tim...
View articleUnicast, DoubleClick, and Agency.com have joined forces for a British Airways campaign -- thefirst to bring Unicast's Superstitial format to the Unite...
View articleFree Internet provider NetZero Inc. Thursday formed a new online market researchdivision. Read More...
View articleinternet.com Thursday acquired Xceed's publishing business ChannelSeven.com on Thursday, in a deal that fosters the Internet portal's desire to widen ...
View articleaudiohighway.com Thursday launch its AmpliFire Network and AmpliFire entertainment modules, which will deliver Internet radio, music video, audiobook ...
View articleBill does rich media spring cleaning, digging out and dusting off all sorts of rich media bits and pieces. He tells us about Shout Interactive's new t...
View articleEvery media vendor seems to have different ways to target your advertising to its users. Almost as varied as the different ways to target are the diff...
View articleIn the encore to its previous branding campaign, diamonds and jewelrye-tailer Mondera.com on Thursday tookthe wraps off its second print effort, this ...
View articleThe Democratic party's technology platform for election 2000 sided with Wal-Mart on the sales tax question: Internet taxes are a simple question of fa...
View articleIn an aim to keep a tight rein on its brand image in an age of easydigital duplication, Ford Motor Co.this week licensed Iterated Systems'MediaBin to ...
View articleToday Dana asks a hard question, one for which there's no easy answer: How do you protect digital copyright without controlling technology? That's at ...
View articleDot-com companies seeking to stand out from the crowd are turning to evermore unusual placements -- now that race cars, stadiums, pizza boxes, andthe ...
View articleInteractive music site Soundbreak.com on Wednesday kicked offa $5 million national campaign to boost awareness of its recent launchamong its target au...
View articleIn a deal that brings together two big players in the Internet ad business,Engage Technologies, a CMGI operating company, andAdAuction.com on Wednesda...
View articleIn a deal that puts its logo on homeplate, in right field, and on rotating signs, online grocery player Webvan Group on Wednesday agreed to sponsor th...
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