Interactive agency Lot21 on Thursday launched a new campaign that experiments with placements for mobile devices, creating ads for the AvantGo content...
View articleCareerMosaic, a player in thecutthroat job board battle for mindshare, on Thursday increased itsdistribution with two deals that put its job listings ...
View articlePrimary Knowledge Inc. went from a fledgling start-up based on the heretical proposition of outsourcing the huge data piles of clickstream and transac...
View articleIn another example of traditional media companies using their prodigiousadvertising inventory to get traction in the Internet business, NBC on Wednesd...
View articleIn a pairing of online and offline giants, Yahoo! and Pepsi-Cola Co. on Wednesday enteredinto a marketing alliance that puts Yahoo! on Pepsi bottles a...
View articleIn its first survey of advertising for the online entertainment industry,MediaMetrix' AdRelevance on Tuesday releaseda report in which casinos were, b...
View article24/7 Media, Media 21, and 365 Corp. on Wednesday teamed tolaunch the first ad campaign aimed at driving traffic between WAP contentsites that will run...
View articleThe Gilmore Commission finished its work in Dallas this week, splitting 11-9 against recommending sales taxes on web purchases. That's not the "super-...
View articleCentral Media Incorporated (CMI), a business-to-business firm serving thebroadcast, advertising and production industries, on Tuesday tapped DDB Seatt...
View articleFor the last few years most online advertising has been either branding or direct response with one thing remaining constant: testing. Because of surp...
View articleAdforum.com, a portal for theadvertising industry, this week launched AdFolio, an online library of 3,800creative executions. Read More...
View articleIn a deal aimed at boosting membership and ad opportunities on Advertising.com's wirelessadvertising network, the ad company on Tuesday joined with th...
View articleLatin music Web site Eritmo.com onTuesday started a three-year multi-million dollar international advertisingeffort, featuring pop star Enrique Iglesi...
View articleAudiohighway.com, a portal foraudio content, on Tuesday forged marketing deals with Yahoo! and RealNetworks, in a push to drive traffic toits site. Re...
View articleOne of the biggest curiosities of our time is the (so far successful) resistance of higher education to the demands of the Internet. The gross ineffic...
View articleWhen it comes to hearing about new sites, what do marketers really care about anyway? If you listen to the pitches of the average Internet sales rep, ...
View articleA new anti-snooping utility launched Monday promises to be as controversialas the adware programs it attempts to defeat. Read More...
View articleFirst MSN showed people trapped in a house and living solely through its Web site, and now drugstore.com is launching a $30 million national campaign ...
View articleEntryPoint, the downloadabletoolbar company that resulted from the idealab!-brokered marriage of eWallet andPointCast, on Monday kicked off the first ...
View articleDomain name registrar register.comon Monday launched a multi-million dollar print campaign aimed at sellingts business-to-business services. Read More...
View articleMost mergers make no sense. Investment bankers and arbitrageurs see mergers as a way to get fees or quick profits. The urge to merge can cause managem...
View articleAn advertisement for Epinions.com, inwhich a woman demonstrates using a breast pump, has been banned from tentelevisionstations and cable networks, ei...
View articleActivate.net and AdForce, both majority-owned companies ofCMGI, on Monday agreed to jointly develop technology to dynamically servestreaming media ads...
View articleInternet companies are increasingly falling in love with public radio. Read More...
View articleInternet-only bank player NetBank onMonday inked a wide-ranging portal deal with America Online, which places NetBank'sproducts and services across fi...
View articleClick2Learn.com, a provider ofelectronic training technology, on Friday tapped WiredEmpire, a subsidiary of Marketing Services Group, Inc., to handle ...
View articleFear has been central to the seller/buyer relationship for a long time. The salesperson who never calls back after the sale in case the customer is di...
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