As part of its five-year, $100 million commitment to promote itsproperties, MTVi took the wraps off a campaign for sonicnet.com featuring big stars li...
View articleAbout.com, best known for its network ofvertical content sites, added direct marketing to its lines of businessthis week, acquiring direct e-mail mark...
View articleSouthern West Virginia mightnot be a hot e-mail advertising market, butstring a few hundred little areas together -- Central Louisiana, Logan andChamp...
View articleWhen so many people are making money out the wazoo, it might seem Cassandra-like to insist that conditions will change and that if you don't take care...
View articleThe post-merger Earthlink, whichincreased its importance in the ISP space with its recent merger with rivalMindSpring, on Tuesday renewed itsrelations...
View articleMove.com, the relocation and movingportal of Cendant Corp.,on Tuesday launched its first national campaign with the tagline "It's abetter move." Read ...
View articleWe've covered the advantages of a network buy before: a wide variety of sites from a vast array of categories, giving unduplicated reach in one stop. ...
View articleLoyalty marketer MyPoints.com Tuesday took the wraps off a new rewards network, which allows smaller Web sites to use "points" to keep customers, but ...
View articlemySEASONS.com, an online gardeningcontent and e-commerce start-up, on Monday tapped ORB Digital to help it launch its brand asonline agency of record....
View articleNokia, AdForce, SF Interactive, and fusionOne on Monday teamed toexperiment with innovative ways of targeting advertising to users offusionOne's tools...
View articleWhat do advertising buyers really care about? While every company has distinct and individual marketing goals, there are a few major categories that m...
View articleMessageMedia has some of the biggest email lists in the business, but its focus is on customer management. Getting permission is just step one. Step t...
View articleOnline photo player Ofoto on Mondayoutlined plans for a national print advertising campaign, which willinclude sponsorship of the prestigious Alfred E...
View article24/7 Media picked up a bunch of newclients in one fell swoop Monday, by forging a strategic alliance withInternet incubator idealab!. Read More...
View articleThe momentum behind wireless ad serving picked up, as AdForce on Monday unveiled what it'scalling AdForce Anywhere, a technology that allows the servi...
View articleAd giant DoubleClick is in talkswith the state of Michigan in an effort to ward off a threatened lawsuitover the company's privacy practices. Read Mor...
View articleThe Commerce Subcommittee on Telecommunications, Trade and ConsumerProtection Thursday approved the Unsolicited Electronic Mail Actof 1999. Read More...
View articleShopping in the real world is not a linear experience; it's filled with little unexpected moments. By contrast, buying online is boring. One reason is...
View articlesephora.com on Friday revealed itslatest effort in the ongoing high-stakes battle of the online beauty sites,breaking out the big guns with appearance...
View articlePromotions.com and Entertainment Weekly on Friday joinedforces to get the word out about the magazine's "Ticket to the Stars"Internet promotion. Read ...
View articleFT.com, the Web presence of venerableBritish newspaper the Financial Times , on Friday kicked off a $35 millionnational campaign aimed at extending it...
View articleDana got feedback on his online college education rant. First off, college is more than just classes; students value the relationships they form and c...
View articleToday, the most desirable web sites are those that not only generate high traffic but also make campaigns easy to buy. A well-designed web site meets ...
View articleAn insertion order (IO) is the formal contract allowing an agency (or client) to insert advertising into an ad venue. In traditional media, an ad agen...
View articleBill just got back from Sydney, where he spoke at Adforum 2000, Australia's yearly Internet conference. Rich media is becoming a movement Down Under, ...
View articleI-Traffic, the interactive marketing division of Agency.com, on Thursday said it had landed $5 million in new accounts in the last three months. Read ...
View articlepriceline.com on Thursday kicked off a national advertising campaign in support of theexpanded launch of its name-your-price mortgage service, featuri...
View article