Direct mail powerhouse ADVOthis week took a stake in Netserts.com, an advertising magazineaimed at driving traffic to Web sites, in an effort to furth...
View articleConsumers are interested in minimizing clutter and maximizing incentive, whereas advertisers want to show their ads to as many people in their target ...
View articleAl Gore is taking on "Big Internet," the Internet business community that over the last four years has spawned more billionaires than most decades hav...
View articleCMGI has been slapped with a shareholder lawsuit that alleges the companyacted in bad faith when it agreed to have one portfolio company, Engage Techn...
View articleHotJobs.com on Friday said it won asecond round in court against AmericaOnline subsidiary DigitalCity(DCI), when a judge denied a motion that would ha...
View articleCommtouch, a provider of outsourcedfree e-mail services, on Friday made its foray into the e-mail marketingspace. Read More...
View articleMore than any other web technology, VRML represented the ideal of the non-proprietary open standards movement. Ironically, it was this adherence to op...
View articleBefore the web was spun, word that the Chicago Tribune Co. would acquire Times Mirror would have been big, big news. To many in the newspaper business...
View articleE-mail marketer NetCreations onThursday tightened its already formidable grip on opt-in e-mail lists oftechnology consumers, signing a deal to manage ...
View articleDisney's GO.com onThursday tapped Cliff Freeman &Partners to be the advertising agency for the GO Network, and appointedDoug De Vito to work with the ...
View articleDot-com fever has significantly altered the ad-buying landscape. Investors love to see partnerships, advertising or strategic relationships with the b...
View articleAbout.com, a collection of verticalsites created by "guides," on Thursday unveiled an effort, the LunaNetwork,aimed at dramatically increasing impress...
View articleLester Wunderman, direct marketing pioneer and founder of Wunderman Cato Johnson, on Tuesday plungedinto the online world by launching I-behavior, a f...
View articleResearch firm Jupiter Communications onThursday formally launched its new brand identity -- a diamond perforatedby two rows of dots, followed by the J...
View articleTo quote a web publisher: "If somebody had told me that I would one day outsource a main source of revenue, I would have questioned that person's sani...
View articleSun Chief Scientist Bill Joy issued a warning in the current issue of Wired: Our newest technologies robotics and nanotechnology and genetics put the ...
View articleICL, an information technology services company, on Wednesday struck a deal to re-sell Engage Technologies customer profiling solutions from to its cl...
View articleWith all of the attention players focus on video games, it's no surprisethat a start-up, Adaboy Inc., isseeking to capitalize on those eyeballs by pla...
View articleSmartcasual.com, a start-up men'sclothing e-tailer, on Wednesday chose Doublespace to help it create itsbrand strategy and identity, as well as the us...
View articleFox Family Worldwide on Wednesday started up a new advertising sales groupto represent its own kid and teen sites, as well as those of other companies...
View articleAd firm 24/7 Media on Tuesdayexpanded its 24/7 Mail division to Europe, beginning in the UK with fourmillion e-mail messages, sent to one million cons...
View articleIn the beginning there was the word, and the word was called hypertext, and the word was good enough for those who used the web. But as time went on, ...
View article24/7 Media's recent acquisition, AwardTrack,and enews.com, an e-tailer of magazinesubscriptions, struck a deal Tuesday for enews.com to become the exc...
View articleIt took a major author like Stephen King to draw attention to electronicbook publishing, and, now that the hype has begun, Internet companies arerushi...
View articleWalter Kolosky recently launched Ecomonics.com. The site is a collection of links to e-commerce resources, including Dana's newsletter, A-Clue.com. Da...
View articleLeading Web Advertisers (LWA),an competitive research firm, on Tuesday introduced "new to the Web," aservice that reports on new banner ads introduced...
View articleMedia Metrixexecutive vice president Jim D'Arcangelo on Tuesday left to take amanagement job at Media MarketMakers, a start-up that's developing an op...
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