Internet audience measurement firm Media Metrixon Tuesday agreed to a joint venture with Ipsos S.A., to create Media Metrix LatinAmerica. Read More...
View articleAdvertising-supported software provider Aureate Media, a CMGI@Venturesportfolio company, on Monday changed its name to Radiate, a move aimed at raisin...
View articleProduct information and advice site Productopia on Monday launched a $4million print, television, and outdoor campaign, which will appear in SanFranci...
View articleJust when you thought all the hot advertising spaces were being sold, Planet Internet, a Dutch portal, onFriday booked a campaign for Murphy'sbeer on ...
View articleRecently Dana wrote about John Patrick's dream of everyone holding a personal encryption key or digital ID. A digital ID, like an old Chinese "chop" o...
View articleAdvertising firm 24/7 Media Inc., and chinadotcom Corp., in which 24/7 Media owns a significant equity stake, Monday announced plans to establish Awar...
View articleSales and marketing have long been seen as opposite ends of a spectrum: marketing deals with "mass" and abstractions, and sales is hands-on with custo...
View articleInteractive agency Modem Media.Poppe Tyson, formed in the 1998 mergerbetween Modem Media and Poppe Tyson, on Monday announced it was simplifyingits na...
View articleEpinions.com, a site that allowsmembers to review products and services, tapped reviewers from its site toappear in its first multi-million dollar tel...
View articleTechies.com, a job board thatspecializes in technology jobs, on Monday kicked off its new television,radio and Internet campaign, which features techi...
View articleHave you ever faxed an advertising insertion order or received one in anovernight delivery? If so, it's no surprise. Even though Internet advertising ...
View articleCareerMosaic on Fridayunveiled its plans for its first nationwide television campaign, part of ayear-long multi-media effort aimed at driving traffic ...
View articleAmerica Online Inc.'s Digital City subsidiary must carry ads from HotJobs.com whether it likes it or not, since a Virginia judge granted a preliminary...
View articleEver since the web was spun, in the mid-1990s, analysts have been shocked - SHOCKED! - at the continuing presence of what they derisively call "mom-an...
View articleThere are a couple of routes you can take when starting your new Internet business. First, you could try to become the first mover in a new category a...
View articleWeb advertising firm DoubleClickWednesday introduced a new category in its business network, whichaggregates search sites and allows advertisers to bu...
View articleAd firm 24/7 Media Thursday tookan undisclosed equity stake in Infogate, which makes a financialinformation toolbar, and became the exclusive advertis...
View articleIf you're putting together an online advertising campaign, you'd better bebuying keywords on search engines. Read More...
View articleIn an effort to make relationships with small Web sites before they getbigger, CMGI's AdForce on Thursday launched what it'scalling a Jump Start progr...
View articleThe Internet is filled with monumental success stories. But one of its most intriguing tales concerns not success, but one of the most expensive and c...
View articleConfusion and complaints over ads placed in the read-and-write area ofe-mail pages on Microsoft's WebTV led the company to pull the banner adsthe day ...
View articleOn the same day it was reported that six major movie theatre chains wereforming an online venture to sell tickets, a similar company, MovieTickets.com...
View articleIn a sign that DoubleClick isserious about improving its image in the privacy arena, the company hasbrought aboard two big names -- New York City's co...
View articleThese are the best of times and the worst of times. It's a time of wealth and a time of danger. It's a time for trial and a time for error. This is es...
View articleNBC Internet, the interactive spin-offfrom NBC, on Wednesday launched NBCi Direct, an e-list management anddatabase marketing division specializing in...
View articleIn the latest move by loyalty firms seeking to cross the online/offlinebarrier, FreeRide.com, Cybergold, and Gold Points.com have all madeagreements w...
View articleNetcentives, which builds theinfrastructure that powers online loyalty programs, took a step offlineWednesday, paying $24.8 million in cash and stock ...
View article