Integrated promotion agency SourceMarketing on Wednesday said it's teaming with two executives fromdirect marketer Brann Worldwide, tocreate eSource, ...
View articleStart-up ad network Big BangMedia on Wednesday took the wraps off its new ad model, which combinesthe features of an ad network with that of a loyalty...
View articleKOZ.com, which creates and operatescommunity tools for affinity groups like newspapers and radio stations, onWednesday tapped CMGI's AdForce to serve ...
View articleLoyalty marketer MyPoints.com hasforged a wide-ranging multi-year deal with offline consumer marketing firmCatalina Marketing, in which the twowill co...
View articleThe online marketplace that convinced a town to name itself after thecompany, Half.com, on Wednesday kickedoff a national branding campaign, which wil...
View articleAdvertising rep firm WinstarInteractive on Monday said it had created an "Internet-Everywhere"group, which will focus on selling ad opportunities on n...
View articleHot on the heels of the debut of On2.com'smovie channel -- On2Movies.com --the company is kicking off a multi-million dollar marketing effort, set tol...
View articleA study released several months before the recent security disasters shows some 46 percent of online shoppers have halted an online purchase out of se...
View articleIn early days of online advertising, most sites didn't yet have standardized terms and conditions or billing procedures. So the agency or the site wou...
View articleRemember S&H Green Stamps, that venerable loyalty currency introduced in1896? Well, it's making a comeback, if new investors have anything to sayabout...
View articleDana got tons of email on his column about Leslie Kelly, "The Dumbest Lawsuit in Web History." Several asked how he would feel if someone stole his ar...
View articleMulti-faith spiritual site Beliefnet.com this week selectedSaatchi & Saatchi to handle advertising duties, with estimated billings of$15 million. Read...
View articleMarketing giant the Interpublic Group of Companies (IPG) on Tuesdaypartnered with ad technology firm Mediaplex, agreeing to deploy thecompany's techno...
View articleAd firm 24/7 Media Tuesday bought e-mail marketer Exactis.comin a stock swap valued at $490 million, further bulking up 24/7 for itscompetition with D...
View articleVivienne Bechtold, Proctor & Gamble director of i-Knowledge, on Mondaytakes the helm of FAST (Future ofAdvertising Stakeholders), an interactive a...
View articleDo sales reps need training in traditional as well as new media? Opinions vary. Some give an unqualified "yes" while others don't want to bring the ba...
View articleE-mail marketing firm Exactis.com ishooking up with RadicalMail, sothat it can offer its clients streaming audio and video content, ande-commerce func...
View articleFusionOne, which makes technology tosynchronize data between devices, on Monday chose Black Rocket and SF Interactive to develop a $30million national...
View articleAs badly as most media miss Internet stories, Wall Street misses them worse. Let's take, for instance, that hoary term "shake-out." A shake-out is act...
View articleTupperware.com, the online arm offood storage, preparation, and serving product retailer TupperwareCorp., on Monday tapped Lot21 tobe its interactive ...
View articleWireless telecom firm Ericsson onMonday introduced targeted ad serving technology for use on mobile devices,which is slated for commercial release in ...
View articlePersonal finance site The Motley Fool onMonday kicked-off a high-volume seven-week campaign to boost its United Kingdom site, during which itwill spen...
View articleDirect marketer Rapp CollinsWorldwide and HispanAmerica Response Marketing on Thursday formed ajoint venture to tap the U.S. Hispanic market, using bo...
View articleOne of the hardest tasks in marketing is measuring the specific impact a news story is making on the market. The public makes its feelings known about...
View articleUsed car retailer OneGoodCar.com onFriday picked DDB Seattle to handle its$12 to $15 million advertising account, which will involve regionalroll-outs...
View articleOne increasingly popular variety of dot-com incubator has another name:advertising agency. Read More...
View articleY&R 2.1, Young & Rubicam's new agency, onFriday boasted of landing four new accounts for dot-com companies -- Harrods.com, Mall.com, Global Digital Me...
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