Hammered on Wall Street like other B2C e-commerce companies, video e-tailer BigStar Entertainment Inc. on Thursdaymade the leap to the business-to-bus...
View articleReverse auction site eWanted this weektapped Arnold Ingalls Moranville as itsagency of record, to handle an account with $11 million in annual spendin...
View articleRichard identified nine essential systems a small business web site needs to have in place to do e-commerce like the big guys. Now he's going to build...
View articleSince the dawn of the PC era many companies have been prosecuted, and some people have even gone to jail, for the crime of pirating software. With the...
View articleHotMedia represents IBM's foray into the rich media Internet space. Not having heard much about HotMedia after the initial buzz, Bill decided to check...
View articleIn an effort to reach the upscale demographic attracted by the Public Broadcasting Service (PBS), e-tailerWine.com on Thursday inked a deal thatgives ...
View articleWhat we do and what we say we do are two different things. That's one of the premises behind behavioral targeting. Web-based marketing companies are a...
View articleBroadband portal Excite@Home and MTVithis week cozied up to one another, announcing plans to develop aco-branded broadband music site, which MTVi has ...
View articleIn an effort to beef up its online talent listings, advertising andmarketing portal BrandEra.com Inc.this week bought the Black BookMarketing Group, a...
View articleIn perhaps its first year as a true medium of the masses, Internetadvertising expenditures climbed to $4.62 billion, growing 141 percent overthe $1.92...
View articleRegardless of the reason, the money vaults have shut for now. Whether you're a consumer play, a business play, or a Linux play, if you're not the prov...
View articleInternet telephony provider HearMethis week took the wraps off a national campaign aimed to capture the ears,and the attention, of Web developers and ...
View articleIn an effort to expand beyond the auction model and beyond remnant onlineand outdoor advertising avails, AdAuction.com, the first online mediamarketpl...
View articleA long time ago, in a galaxy far far away, Jim had a major client who needed an enormous media placement all over the web. On zero budget. How to acco...
View articleThe Internet Advertising Bureau (IAB), anindustry organization, this week formed a task force aimed at establishingstandards and areas of opportunity ...
View articleA lot of Chicken Littles in this space are wondering if the sky is falling. Well, it's not. Do you know that the Nasdaq never passed 3,000 until last ...
View articleJust weeks after announcing its new distribution model for the ASP market, ASP enabler and eServices provider Agiliti Inc. added three new sales partn...
View articleIn an effort to offer clients the ability to conduct city-specificcampaigns in international markets, ad services firm DoubleClick Inc. on Tuesday lau...
View articleSoftware developer Corel Corp. onTuesday tapped ads-in-software player Conducent to help it create anadvertising-supported version of the Word Perfect...
View articleLong under the microscope for its privacy practices, DoubleClick took another step towardreforming its image by extending its privacy awareness campai...
View articleOnline ad firm DoubleClick Inc., alate entrant to the e-mail marketing space, sought to bolster its positionin that space Monday by striking an allian...
View articleIn a deal that would create the largest online loyalty marketer, MyPoints.com Inc. on Mondayacquired rival Cybergold Inc. in astock exchange deal wort...
View articleOnline jobs sites Headhunter.netInc. made CareerMosaic anoffer, and on Monday the OmnicomGroup subsidiary took the position in a $109 million merger t...
View articleHow can you meet the needs of your agency account people? Keep them informed, help them look smart and connected to the client, support them in unders...
View articleWe've all heard of "irrational exuberance," but there's also such a thing as irrational pessimism. There will be a shakeout, and a lot of good compani...
View articleRichard is here to tell you that this line you've been hearing that "...the Internet levels the playing field, allowing small businesses to compete wi...
View articleBefore the web was spun, campaign management was a seat-of-the-pants affair. Reports came from the traffic department, and analysis took time. Then th...
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