Competition Heats Up in Competitive Ad Intelligence Field
Media

Competition Heats Up in Competitive Ad Intelligence Field

27y Beth Cox

Competition Heats Up in Competitive Ad Intelligenc...

AdRelevance said it has launched a newservice designed to provide Web marketers "with the most complete andaccurate data available" on competitive onl...

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Higher Ad Rates Expected at Yahoo!
Media

Higher Ad Rates Expected at Yahoo!

27y Beth Cox

Higher Ad Rates Expected at Yahoo!

Yahoo! Inc. may raise advertising rates asmuch as 15 percent to 20 percent this week, according to a published report. Read More...

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RemarQ to Sell Keyword Links to Advertisers
Media

RemarQ to Sell Keyword Links to Advertisers

27y Beth Cox

RemarQ to Sell Keyword Links to Advertisers

Internet discussion service company RemarQ Communities Inc. has introduced a newmarketing program that allows advertisers to purchase callouts or keyw...

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PETsMART.com Launches TV Campaign
Media

PETsMART.com Launches TV Campaign

27y Beth Cox

PETsMART.com Launches TV Campaign

In a move aimed at helping the company stand out in the increasingly crowdedonline pet supply field, PETsMART.com is launching a nationaltelevision ca...

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I Can't Kill Jake
Media

I Can't Kill Jake

27y Nick Usborne

I Can't Kill Jake

There's this thing that generals do when they send regular folk to war. They encourage the de-personalization of the enemy because it's easier to kill...

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Colgate-Palmolive Selects AGENCY.COM as Interactive AOR
Media

Colgate-Palmolive Selects AGENCY.COM as Interactive AOR

27y Beth Cox

Colgate-Palmolive Selects AGENCY.COM as Interactiv...

Interactive agency AGENCY.COM said it has been chosen byconsumer goods giant Colgate-Palmolive as agency ofrecord for all global interactive activity....

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AppOnline.com Hires Benenson & Janson Advertising
Media

AppOnline.com Hires Benenson & Janson Advertising

27y Beth Cox

AppOnline.com Hires Benenson & Janson Advertising

Internet residential mortgage banker AppOnline.com named Benenson and Jansonas its first advertising agency of record. Read More...

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AdOne Redesigns ClassifiedWarehouse.com
Media

AdOne Redesigns ClassifiedWarehouse.com

27y Beth Cox

AdOne Redesigns ClassifiedWarehouse.com

Classifieds company AdOne launched a redesigned version of its consumer site,ClassifiedWarehouse.comThe company said the redesign improves consumers' ...

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chwHEALTH.com Plans Campaign for New Site
Media

chwHEALTH.com Plans Campaign for New Site

27y Beth Cox

chwHEALTH.com Plans Campaign for New Site

Catholic Healthcare West (CHW), a not-for-profit healthcare system, launchedchwHEALTH.com and hired interactiveagencyMultimedia Marketing Group to pro...

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Scale Slows Down Time
Media

Scale Slows Down Time

27y Dana Blankenhorn

Scale Slows Down Time

Big business still doesn't get the web. But they think they've figured out a way to take it anyway. The word is scale. Scale means a site takes time t...

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DoubleClick DART Signs Nando Media
Media

DoubleClick DART Signs Nando Media

27y Beth Cox

DoubleClick DART Signs Nando Media

DoubleClick Inc. added online publisherNando Media to its roster of DART adserver clients. Read More...

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Leapnet Posts $0.04 Per Share Profit for Q2
Media

Leapnet Posts $0.04 Per Share Profit for Q2

27y Beth Cox

Leapnet Posts $0.04 Per Share Profit for Q2

Ad agency Leapnet Inc. said net income for the secondquarter increased to $576,326 or $0.04 per diluted share, compared to netincome of $73,894, or $0...

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Homepoint.Com Sponsors Y2K Tour Across America
Media

Homepoint.Com Sponsors Y2K Tour Across America

27y Beth Cox

Homepoint.Com Sponsors Y2K Tour Across America

Home furnishings site HomePoint.com launched what it calls TheBunker Bob 40-City Y2K Tour Across America in a furnished glass house onwheels furnished...

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R/GA Interactive to Redesign Real Media Site
Media

R/GA Interactive to Redesign Real Media Site

27y Beth Cox

R/GA Interactive to Redesign Real Media Site

Ad serving company Real Media, which also runs an Internetadvertising network of 570 (mostly newspaper) Web sites, hired R/GA Interactive to redesign ...

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Another Pay-for-Placement Search Engine Launches
Media

Another Pay-for-Placement Search Engine Launches

27y Beth Cox

Another Pay-for-Placement Search Engine Launches

Internet marketing and solutions company BeFirst.com Inc. launchedFindWhat.com, a new Pay-for-Positionsearch engine. Read More...

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Eisnor Interactive Signs Reebok
Media

Eisnor Interactive Signs Reebok

27y Beth Cox

Eisnor Interactive Signs Reebok

Eisnor Interactive Inc., which bills itselfas an off-line promotion and guerrilla marketing agency for online brands,signed Reebok International Ltd.'...

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THINK New Ideas Launches France Telecom Campaign
Media

THINK New Ideas Launches France Telecom Campaign

27y Beth Cox

THINK New Ideas Launches France Telecom Campaign

Interactive agency THINK New Ideas Inc. launched an onlineadvertising campaign for France Telecom, representing thefirst international online communic...

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24/7 Media Launches Health Professional Channel
Media

24/7 Media Launches Health Professional Channel

27y Beth Cox

24/7 Media Launches Health Professional Channel

Ad network 24/7 Media Inc. launched a channel forhealth professionals and signed a global Internet advertising agreement withMedical Economics Company...

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AllAdvantage.com Raises $31 Million in Equity Financing
Media

AllAdvantage.com Raises $31 Million in Equity Financing

27y Beth Cox

AllAdvantage.com Raises $31 Million in Equity Fina...

"Get paid to surf" company AllAdvantage.com said it completed asecond round of equity financing, raising an additional $31 million incapital. Read Mor...

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JFAX.com Begins $20 Million Marketing Campaign
Media

JFAX.com Begins $20 Million Marketing Campaign

27y Beth Cox

JFAX.com Begins $20 Million Marketing Campaign

Messaging site JFAX.com launched the first stage of a planned $20million marketing and advertising campaign. Read More...

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Teach Your Politicians Well
Media

Teach Your Politicians Well

27y Dana Blankenhorn

Teach Your Politicians Well

Over the holiday weekend Dana saw several stories predicting that "bricks and mortar" businesses will soon roll over their Internet counterparts. Mayb...

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New Rules Of The Game
Media

New Rules Of The Game

27y Tom Hespos

New Rules Of The Game

Experience in traditional media planning or buying is a tremendous asset for online media planners. While many of the traditional media planning conce...

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Cisco Selects Rubric to Automate Global Internet Marketing
Media

Cisco Selects Rubric to Automate Global Internet Marketing

27y Beth Cox

Cisco Selects Rubric to Automate Global Internet M...

Rubric Inc.'s eMarketing Automation(eMA) applications were selected by Cisco Systems to automate its corporatemarketing efforts. Read More...

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Acura to Sponsor Salon.com's Book Site
Media

Acura to Sponsor Salon.com's Book Site

27y Beth Cox

Acura to Sponsor Salon.com's Book Site

Media network Salon.com signed an exclusive advertisingagreement with the Acura Division of American Honda Motor Corp. Read More...

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ASP Site Just Says No to Banners
Media

ASP Site Just Says No to Banners

27y Beth Cox

ASP Site Just Says No to Banners

Application service provider StoragePoint.Com, breaking withstandard Internet practice, said it has eliminated banner advertising fromits free virtual...

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Black Rocket Signs Petstore.com as Client
Media

Black Rocket Signs Petstore.com as Client

27y Beth Cox

Black Rocket Signs Petstore.com as Client

Pet supplies store Petstore.com named Black Rocket as itsadvertising partner, without a formal review for the $10 million to $20million account. Read ...

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CDNOW Debuts Three New Commercials
Media

CDNOW Debuts Three New Commercials

27y Beth Cox

CDNOW Debuts Three New Commercials

Music retailer CDNOW and its ad agency Hampel/Stefanides areairing three new TV commercials as part of an ongoing campaign that debutedduring the tele...

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