Every once in a while Dana takes on a "real world" project, writing press releases or marketing materials where someone else controls the agenda and r...
View articleStart-up high-end jewelry e-tailer MIADORA.com said it plans to launch a$100,000 Diamond Necklace Sweepstakes giveaway to promote the upcoming launcho...
View articleThe World Wide Web isn't quite the level playing field it used to be. It's still accessible to every business, large and small, but the big guys make ...
View articleLooking into online consumer buying habits and attitudes, NFO Interactive identified privacy, security, and reliability as key qualities for successfu...
View articleIt's distressing that a number of dot com businesses have been built on incentivizing web surfers to view advertising or sign up for special offers. A...
View articleMedia Asia said it has securedadvertising sales representation with over 175 major Asian Affiliated Websites since its commencement of operations in D...
View articleAd management technology provider AdForce Inc. Thursday announced the launch of its Asian operations. Read More...
View articleFine art site Artnet.com signed a placement deal withAmerica Online to promote its art auctions, content, services and resources. Read More...
View articleOnvia.com, an online operations center forentrepreneurs, began airing its firsttelevision advertisement, a 30-second spot directed by Michael Radford ...
View articleAdvertising on the Internet generally is narrowly focused on e-commerce, noton building strong off-line brands according to a new industry study. Read...
View articleBetter late to the party than not at all, BBDO Worldwide will launch an interactivemarketing division to be called @tmosphere Interactive, which will ...
View articleEvery day, it seems, we read a message or news story complaining that big companies are buying or bullying their way onto dominance of the Internet. M...
View articleBuySellBid.Com said its multimediaclassified advertising and auctioneering services will be featured on themovie and books site KKRS.Network of Kanaka...
View articleDeltathree.com signed an deal making itthe exclusive advertiser of Internet telephony services on the CBS.com site for two years. Read More...
View articleEurope said it has acquired theleading online ad sales company in Finland, Netbooking. Read More...
View articleInternet-only banking operation Net.B@nk will launch its first nationalradio advertising campaign on Sept. 6. Read More...
View articleThe interactive media space is a minefield. There's no defined pricing. Ad models are all over the board. And measurement's a mess. Don't you just wis...
View articleeTranslate and MSN LinkExchange signedan agreement to help small businesses build relationships with internationalcustomers by globalizing their Web s...
View articleDana will admit it. He's not an Instant Messenger (IM) maven. He may not have enough friends, and not enough of those friends have IDs he can remember...
View articleImaginOn Inc. launched a nationwide adcampaign to promote the new version of its automated Web "research engine"WebZinger 7.0, which is set to be avai...
View articleAd-backed opt-in newsletter company PennMedia.com formed a newslettersyndication division to provide its newsletter content to marketers. Read More...
View articleProfile marketing company Engage Technologies Inc. signed a deal withvideo site FasTV.com to target its video offerings tosite visitors based on their...
View articleWeb ad management company AdKnowledge filed for an initial publicoffering that could raise as much as $57.5 million. Read More...
View articleAd network Flycast Communications Corp. has acquired InterStep, a provider of targeted e-mailmanagement and delivery services, in a deal valued at abo...
View articleThe truth is out and Dana is admitting he's always been an Esther Dyson fan. She has her critics, and sometimes her critics have a point, but not many...
View articleWomen's health site SelfCare.com signed a marketing/placementagreement with America Online. Read More...
View articleExcite@Home began a multi-million dollarlocal market@Home advertisingcampaign promoting the fast and "always on" nature of the cable Internetservice. ...
View article