Freestyle Interactive Named Adauction.com's Online AOR
Media

Freestyle Interactive Named Adauction.com's Online AOR

27y Beth Cox

Freestyle Interactive Named Adauction.com's Online...

Freestyle Interactive has beenchosen as the interactive agency of record for media marketplace Adauction.com. Read More...

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dbusiness.com Signs with NetGravity
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dbusiness.com Signs with NetGravity

27y Beth Cox

dbusiness.com Signs with NetGravity

NetGravity said that news andinformation provider dbusiness.com is using NetGravityAdServer to deliver targeted advertising and e-mail campaigns to lo...

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YOL.com Enters Yellow Pages Fray
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YOL.com Enters Yellow Pages Fray

27y Beth Cox

YOL.com Enters Yellow Pages Fray

YellowOnline.com announced the national launchof 72 online Yellow Pages directories, covering 85.7 percent of thepopulation in the United States with ...

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24/7 Europe Launches Digital Channels Group
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24/7 Europe Launches Digital Channels Group

27y Beth Cox

24/7 Europe Launches Digital Channels Group

24/7 Europe launched a new division,called the Digital Channels Group, to offer multimedia advertising,sponsorships, direct marketing and e-commerce v...

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iVillage Signs $22.5 Million Deal With PlanetRx.com
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iVillage Signs $22.5 Million Deal With PlanetRx.com

27y Beth Cox

iVillage Signs $22.5 Million Deal With PlanetRx.co...

Women's network iVillage Inc. signed a $22.5 millionsponsorship and content deal with healthcare destination site PlanetRx.com. Read More...

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HomeSmart.com Signs Ad Pact With Go2Net
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HomeSmart.com Signs Ad Pact With Go2Net

27y Beth Cox

HomeSmart.com Signs Ad Pact With Go2Net

Go2Net Inc., a network of technology and community Web sites, signed anetwork-wide advertising agreement with HomeSmart.com, a provider of online real...

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Kesmai Signs with Adsmart Network
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Kesmai Signs with Adsmart Network

27y Beth Cox

Kesmai Signs with Adsmart Network

Game company Kesmai signed on with the Adsmart Network, allowing advertisers toextend their reach across both the hardcore and casual gamer audience. ...

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ad pepper media to Rep for MSN Germany
Media

ad pepper media to Rep for MSN Germany

27y Beth Cox

ad pepper media to Rep for MSN Germany

European ad network ad pepper media signed an exclusive salesagreement withMicrosoft to provide online advertisingsales representation for its MSN, Ho...

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Internet Firms Dot Coming to the Super Bowl
Media

Internet Firms Dot Coming to the Super Bowl

27y Beth Cox

Internet Firms Dot Coming to the Super Bowl

Internet companies are already snapping up those expensive advertising spotsfor Super Bowl XXXIV on Jan. 30. Read More...

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Onsale Launches Advertising Campaign on AOL Sites
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Onsale Launches Advertising Campaign on AOL Sites

27y Beth Cox

Onsale Launches Advertising Campaign on AOL Sites

Internet retailer Onsale Inc. launched a new advertisingcampaign on America Online's network of sites, including AOL itself,Internet retailer Onsale I...

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Novo Interactive Merges with Blue Marble
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Novo Interactive Merges with Blue Marble

27y Beth Cox

Novo Interactive Merges with Blue Marble

Novo Interactive and The MacManusGroup said they have merged Novo Interactive with MacManus' digital marketingcommunications agency Blue Marble ACG Lt...

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MLM's Web Problems Hit Home
Media

MLM's Web Problems Hit Home

27y Dana Blankenhorn

MLM's Web Problems Hit Home

Lots of businesses have had a tough time adapting to the web. Auto dealers have had a tough time. So have banks, and newspapers, and TV stations. But ...

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Mediaplex, AGENCY.com File for IPOs
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Mediaplex, AGENCY.com File for IPOs

27y Beth Cox

Mediaplex, AGENCY.com File for IPOs

Ad serving technology company Mediaplex and interactive agency AGENCY.com both have filed for initialpublic offerings. Read More...

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1800USSearch.com Ad Captures 8.4% Click Rate
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1800USSearch.com Ad Captures 8.4% Click Rate

27y Beth Cox

1800USSearch.com Ad Captures 8.4% Click Rate

The most clicked-on ad banner for the week ending Aug. 29 was 1800USSearch.com's ad, which had an8.4 percent CTR, according to Nielsen//NetRatings. Re...

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Those Were The Days...
Media

Those Were The Days...

27y Jim Meskauskas

Those Were The Days...

Jim reminisces the good ol' days. Standardized banners and impressions were the 'atom' of the online ad universe. You counted hits on server logs by h...

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@dVenture Network Signs 40 New Sites
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@dVenture Network Signs 40 New Sites

27y Beth Cox

@dVenture Network Signs 40 New Sites

The @dVenture Network, run by VentureDirect Worldwide, said it hasadded 40 new sites to its inventory in the past two months. Read More...

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e-bidd Plans Banner Auction Site
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e-bidd Plans Banner Auction Site

27y Beth Cox

e-bidd Plans Banner Auction Site

e-bidd.com said it has purchased theworldwide rights to Internet Auction Software and Internet Ad ManagementSoftware and plans to launch an online ad ...

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Bolt.com Promo Offers $80,000 Paper Mate Scholarship
Media

Bolt.com Promo Offers $80,000 Paper Mate Scholarship

27y Beth Cox

Bolt.com Promo Offers $80,000 Paper Mate Scholarsh...

Teen destination site Bolt.com teamed up with pen maker Paper Mate in a promotion to provideone lucky teenager with a free college education in the "W...

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Declining The Crown
Media

Declining The Crown

27y Dana Blankenhorn

Declining The Crown

Dana offered to make Esther Dyson "Queen of the World." No thanks, says Ms. Dyson. Because ICANN is constrained by bylaws, accountability, consensus r...

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eve.com Launches Television Campaign
Media

eve.com Launches Television Campaign

27y Beth Cox

eve.com Launches Television Campaign

Beauty products retailer eve.com launched its first televisionadvertisements, featuring a fantasy in which women are transformed bycosmetics. Read Mor...

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MindSpring Launches National TV Campaign
Media

MindSpring Launches National TV Campaign

27y Beth Cox

MindSpring Launches National TV Campaign

Internet service provider MindSpring Enterprises is launching itsfirst-ever television advertising and integrated marketing campaign with thetagline, ...

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Goodby, Silverstein Said to Land PlanetRx.com Account
Media

Goodby, Silverstein Said to Land PlanetRx.com Account

27y Beth Cox

Goodby, Silverstein Said to Land PlanetRx.com Acco...

Advertising agency Goodby, Silverstein & Partnersreportedly has been awarded an estimated $30 million account for onlinepharmacy PlanetRx.com. Read Mo...

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Starbelly.com Selects Agencies
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Starbelly.com Selects Agencies

27y Beth Cox

Starbelly.com Selects Agencies

Start-up business-to-business and consumer e-tailer Starbelly.com selected the FCB Directunit of Foote, Cone & Belding Chicago and KemperLesnik Commun...

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space.com Joins DoubleClick's Select Network
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space.com Joins DoubleClick's Select Network

27y Beth Cox

space.com Joins DoubleClick's Select Network

DoubleClick Inc. signed space.com, a newly launched site devoted tonews, information, education and entertainment focused entirely on space andspace-r...

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BizProLink Launches Campaign at "Business 2.0''
Media

BizProLink Launches Campaign at "Business 2.0''

27y Beth Cox

BizProLink Launches Campaign at "Business 2.0''

BizProLink, a B-to-B e-commercemarketplace featuring professional portal communities, kicked off anadvertising campaign in the online September issue ...

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AdForce Launches Operations in Asia
Media

AdForce Launches Operations in Asia

27y Beth Cox

AdForce Launches Operations in Asia

Centralized ad management and delivery services company AdForce Inc. launched AdForce Asia,headquartered in Hong Kong. Read More...

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Media Synergy Updates Outsourced E-Mail Offering
Media

Media Synergy Updates Outsourced E-Mail Offering

27y Beth Cox

Media Synergy Updates Outsourced E-Mail Offering

Outsourced e-mail company Media Synergy launched the nextgeneration of its flo Network offering. Read More...

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