Let's take a look at some recent stats first. Read More...
View articleNBC News Digital Group announced that it is creating an "Original Video Unit," which the group describes as "an in-house production team dedicated to ...
View articleA new report by eMarketer has revealed that businesses are continuing to invest in mobile marketing, particularly search, which remains 'king of the U...
View articleThe insurer of more than 10 million U.S. households has now extended "It's Smarter to Have a Plan" campaign to the digital arena with a series of 15- ...
View articleRecent dispute surrounding Marmite’s latest advert, which offers a tongue-in-cheek approach to animal rescue programmes, has finally been cleared by t...
View articleWhy database and direct marketing provide important clues on what makes an expert. Read More...
View articleCalling the TrueView ad format among its most successful to date, Google is now supporting the in-stream video ads for game publishers on the DoubleCl...
View articleA new report from comScore revealed that 187 million Americans watched over 48 billion online content videos in July. Read More...
View articleThe Groupon Partner Network provides dozens of trackable text and banner ads as well as a variety of widgets, which enable affiliate partners to make ...
View articleTurn your brand newsroom into a scalable, real-time content network. Read More...
View articleFollowing the success of the Chok! Chok! Chok! app from last year, Coca-Cola added a social layer for this summer's cross-platform rollout. Read More...
View articleFirst, let's examine where, what, and how mobile consumers behave today. Read More...
View articleYelp now lets users leave reviews for businesses via their smartphones. Read More...
View articleInternet giants Google and Microsoft have become embroiled in a bitter argument after the debut of a new YouTube app for the Windows Phone was blocked...
View articleThe ultimate drive for social success should be built on the ability to publish content that connects your brands to the heart of your customer, in a ...
View articleOklahoma's Tourism and Recreation Department, using only 20 percent of its marketing budget on YouTube TrueView ads, increased website visits by 486 p...
View articleAs Facebook continues to experiment with its news feed, media buyers and brands should actively monitor user comments made to their ads, and react acc...
View articleBoston-based Drync has revamped its popular wine-tracking app to lets users who snap photos of the wine they are drinking order it on the spot. Read M...
View articleA landmark announcement issued by the UN has revealed that laws that apply to all states, and specifically the UN Charter which governs international ...
View articleA recent study by Dunkin' Donut and CareerBuilder has revealed that marketing is the second worst industry for coffee-addiction. Read More...
View articleAs we move forward in our data-driven business world, the companies that can integrate all their teams, processes, and tools together will be much mor...
View articleUnderstanding the mindset and needs of mobile consumers isn't a choice - it's a necessity. Read More...
View articleA marketer's guide to the different types of retargeting for your campaign. Read More...
View articleThe results of a recent study carried out by media job expert Cranberry Panda may offer our readers some good news, as experts announce that digital m...
View articleFor marketers to make the most of branding opportunities across mobile video and TV, there are three factors to consider: audience focus, campaign met...
View articleIf you are looking to enhance your landing page experience and your conversion volume, spend some time with the page to make sure that you do not fall...
View articleUnder its campaign to promote security issues, Microsoft has claimed that Google has been reading private email conversations between Gmail users. Rea...
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