By understanding the audience deliberately and specifically a publisher ought to amplify and extend campaigns using programmatic means to help themsel...
View articleDavid Cameron has asked companies and individuals to boycott the social media site, whose anonymous users drove 14-year-old Hannah Smith to commit sui...
View articleAOL is making a fresh $405 million bet on programmatic video advertising by acquiring Adap.tv. Read More...
View articleThe Discovery Channel's pop culture phenomenon churns up marketing opportunities for brands. Read More...
View articleLeading US entertainment channel, E!, will reportedly develop a new series based on the 'Rich Kids of Instagram’ Tumblr blog, highlighting how pervasi...
View articleWhile both push and SMS deliver short-format content for mobile phones, there are significant differences in user experience, purpose, and strategy. S...
View articleA new Pixability study finds that the top 100 global brands use YouTube to build an engaged audience and drive business results. Read More...
View articleResearch conducted by Leadtail and NetBase has revealed that digital marketers are favouring sites like Forbes, Huffington Post and New York Times whe...
View articleMarketers in Malaysia are starting to integrate creative optimization into their remarketing campaigns to drive conversions. Read More...
View articleNow is the time to reengage your audience or, like a certain artist, reach an entirely new demographic. Read More...
View articlePosition your brand as a thought leader and build your funnel and grow your social footprint with the perfect webinar. Read More...
View articleIf we want digital marketing to succeed in capturing a larger piece of the "pie," we need to rethink the ability to take credit and instead focus on t...
View articleLuxury department store Selfridges has selected digital marketing agency STEAK to oversee its paid search and PLA activity. Read More...
View articleYouTube is clearly a must-use platform in the media mix of any brand marketer, but for the most ambitious, it's not enough. Read More...
View articleAn interview with Damon Ragusa, president of idio, about how to design a strategy that will work to distribute content in an intelligent and personal ...
View articleA new Nielsen study commissioned by Facebook found that for certain age groups, especially younger demographics, Facebook can contribute incremental r...
View articleTo mark its 40th birthday, Pizza Hut has united its data sets to provide a more personalised online content experience for customers. Working alongsid...
View articleTo guarantee sharing success, be sure to make powerful content, revisit popular concepts, and seed your video well. Read More...
View articleGoogle+ will be terminating its Local app for iOS and will push users to migrate to Google maps for mobile instead. Read More...
View articleFor many regulators and privacy experts, the year of mobile meant becoming mired in the technology itself, or focused only on the new parties at the t...
View articleThe study suggests three ways that marketers could use native mobile experiences to reach their brand's target audience with Asia-Pacific leading the ...
View articleEconsultancy has published a report in partnership with Netbooster titled ‘UK Search Engine Marketing Benchmark Report 2013’ which shows that 52% of a...
View articleCreating video apps that focus on specific areas will help give consumers what interests them, and placing the right advertising against it is the bes...
View articleAdWords remarketing allows advertisers to connect with visitors who have previously visited your sites. Here's how. Part one in a two-part series. Rea...
View articleThe Samsung Galaxy S4 can detect when you are looking at it. As a result, Swisscom decided to set up a staring contest at Zurich rail station. Check o...
View articleIn order to get a true sense of the value created, it is critical for publishers to evaluate vendor demand value based on the impressions that are act...
View articleAdvertorials in print and online serve different purposes. Consider these factors. Read More...
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