For advertisers and marketers, tensions in 1999 will build to an explosion in2000, with stemming from electronic marketing, the Internet and global ad...
View articleHarpell/Martins & Company in Maynard, MA(HMC), an integrated brand management agency, named Randy Hall as mediadirector. Read More...
View articleOgilvy & Mather Worldwide , a unit of WPPGroup Plc, won a $129 million contract to manage an anti-drug campaign, theClinton administration said. Read ...
View articleInternational Data Group (IDG) in Boston, the ITmedia and information company, said that IDG.net, its network of technology-specific sites around the ...
View articleRich media can be overkill in a direct response campaign...because it encourages the tire kickers at the expense of the serious buyers. Well...sort of...
View articleThe ValueClick Network , a provider of cost per-click (CPC) advertising solutions, said it has signed nine newadvertisers, including ParentTime, Macy'...
View articleWeb measurement firm NetRatings said holiday advertisingonline jumped from 20 percent of total Web advertising during the week of Dec.6, 1998 to 36 pe...
View articleStarcom Media Services in Chicago, a media services agency owned by the LeoBurnett Company, plans to open Starcom IP, a unit focusing on media plannin...
View articleHere's the last word on the debate that's been raging on these pages lately. Web advertising DOES work, Janet Ryan says. But most effectively in the r...
View articleThe National Football League and Lycos Inc. said they have jointly designed and built the official Web site for Super Bowl XXXIII. Read More...
View articleMarketers are optimistic about 2005 budget increases and they areexpecting to spend more on the Web. Read More...
View articleIf you are relatively new to the internet, you probably never heard of Dave Rhodes. If you used the internet before TV journalists first fumbled with ...
View articleElmhurst, IL-based Follett Corp.'s Higher Education Group said it plans a $10million ad campaign to support the just-launched efollett.com , an online...
View articleEnhanced Services Company Inc. and its subsidiary, ad network and rep firm Zulu-tek Inc. said they have formed a newWeb advertising unit to support ad...
View articleKent, CT-based computer retailer Cyberian Outpost Inc. signed a marketingagreement with Discover Card that includes the opportunity to broadcastmessag...
View articleInnovative Medical Services said that its keyword banneradvertising and shopping network links with Lycos have been completed and will beeffective on ...
View articleReal Media Inc. said thatmore than 50 of the world's largest media companies have recently begun usingits Open AdStream (OAS) ad server software, "mak...
View articleE*TRADE Group Inc. in Palo Alto, CA launched the next phase of a nationalmarketing campaign designed to communicate its brand as "The Number One Rated...
View articleVirtual Technology Corp. , atechnology reseller of computer hardware and software, launcheda marketing campaign targeting MSN Sidewalk's customer base...
View articleVarsityBooks.com anonline seller of discounted college textbooks, launched a multi-million dollarmarketing campaign to expand its share of the $3 bill...
View articleONSALE Inc. began using anew proprietary reporting tool, "thumbprinting," that enables the company toanalyze the effectiveness of its online advertisi...
View articleComunicacion Celular SA, Colombia's second-biggest cellular phone company,reportedly has agreed to halt advertising for its cut-price internationalInt...
View articleRCN Corp. launched its new ISP brand with a print and radio advertisingcampaign throughout its Boston to Washington, D.C. target market. Read More...
View articleProgressive Corp. , an automobileinsurance company based in Cleveland, is planning an integrated campaigndesigned by Arnell Group Brand Consulting in ...
View articleInternational Microcomputer Software Inc. (IMSI), a developer and publisher of business productivitysoftware, released an upgrade to its NetAccelerato...
View articleMeetings with sales reps are an integral part of any online buyer's day. But how many buyers really now how to do it right? The key is to make rep mee...
View articleYou may be in a competitive area where CPMs are dropping and wacko competitors with no skin in the game are accepting whatever deal comes their way. A...
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