Internet advertising veteran Rich LeFurgy has joined Palo Alto, CA-based AdKnowledge as a consultant to establishand chair the company's Strategic Adv...
View articleWeb measurement firm NetRatings said that during the week of Dec. 6, audience ratings indicate advertising on the Web was still goingstrong, represent...
View articleNineCo, an entertainment-based Web marketing company, introduced e-mercials, full-screen advertisements that are shown during breaks inprogramming on ...
View articleNetGravity named ScottBriggs, former Ziff Davis president and veteran of the electronic publishingindustry, to its board of directors. Read More...
View articleOn the web, the potential for advertising is everywhere. So says Janet Ryan...a career veteran of the advertising/media business. If advertising is an...
View articleZip2 Corp. , a provider ofInternet platform solutions for media companies, named two new vice presidentswho will oversee sales and marketing for the c...
View articleCommunity site Nettaxi Inc. named Cybereps Inc. as its exclusive advertising agency, and signed a deal for co-branding and content enhancement with In...
View articleWeddingChannel.com , a bridal registryand wedding planning resource, is launching its first offline advertisingcampaign, in Bride's magazine. Read Mor...
View articleReel.com said it will be asponsor of the 1999 Sundance Film Festival and launched a sweepstakes promotionto send a winner to the festival. Read More...
View articleAd network 24/7 Media Inc. and American Cities Studios , a new media designand sports marketing firm, signed a three-year agreement to co-market their...
View articleStraight UP! is delivering an upgraded version of its Internet Marketing ROITracking and Reporting Service. Read More...
View articleUS Interactive and net.Genesis Corp. formed a strategic allianceto co-market and sellproducts and services to Web-focused organizations with online sa...
View articleNetscapeCommunications Corp. of Mountain View, Calif., is launching its firstnational advertising campaign, estimated at more than $30 million, design...
View articleWell...sometimes it IS a world wide minefield out there. Who can you turn to? Who can you trust? If you operate a commerce site, you have to be mighty...
View articleAudio Book Club Inc. in Boca Raton, FL launched a new rich media advertisingcampaign using Narrative's Enliven that allows Internet viewers to order f...
View articlei33 communications in New York City said that ad agency BBDO Interactive hasentered into a private-label agreement for its online advertising ROI trac...
View articleComedy Central's South Park is returning as an advertiser on Seattle-basedMilestone Media's EverythingChristmas.com. Read More...
View articleLinkExchange , which was acquiredby Microsoft last month, has launched an affiliate hub called Revenue Avenue designed toallowsmall businesses to gene...
View articleNorfolk, VA-based Auto Trader Online formed a strategicrelationship to provide BigYellow users access to its used car database. Read More...
View article24/7 Media Inc. in New York City namedformer Bell Atlantic executive Ron Johnson as chief information officer andsenior vice president. Read More...
View articleAvenue A Media said that Peapod Inc. has selected the agency as itsInternet media agency of record. Read More...
View articleSF Interactive Inc. and Mediasmith Inc. have been jointly awarded a newaccount to create interactive and traditional advertising for BabyCenter Inc.,a...
View articleNCT Group Inc. (Noise Cancellation Technologies Inc.) hasbegun an ad campaign with DoubleClick to promote its NoiseBuster headphone as a holiday gift ...
View article2CAN Media Inc. signed an exclusive onlineadvertising representation agreement with The Learning Company Inc. Read More...
View articleOnline wine merchant Virtual Vineyards chose kirshenbaum bond & partners west in San Francisco to handle its account. Read More...
View articleMore than a third (36%) of Internet users say that their opinions of one ormore product brands has changed as a result of using the Internet, accordin...
View articleWebTV Networks Inc. launched what it calls Click-To-Video ads, a service that allows advertisersto leverage both television and online media. Read Mor...
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