AOL will now require its entire sales team to pass the IAB Digital Media Sales Certification exam. Read More...
View articleA new study about the impact of smartphone use on in-store shopping concludes that smartphones are transforming the shopping experience. Read More...
View articleWhether you choose the social site that currently hosts the greatest number of your fans or the one you're most eager to infiltrate next, a social med...
View articleIntegrating video into physical stores via tablets is still a largely unexplored road, and there are definitely some areas to consider. Read More...
View articleWithin six days of creating a WeChat presence to target Mainland Chinese visitors, the Macau Government Tourist Office has accumulated more than 500 s...
View articleYouTube has released its leadership board listing the top 10 most watched video ads in April. Leading the way with over 44 million views in less than ...
View articleIt is time to find out where consumers are searching for your business, especially on mobile, where they are more likely to complete a purchase. Read ...
View articleYouTube has announced new functionality, including an email notification system, alerting users when the video is done processing, and the ability to ...
View articleThe company says that its new Sharethrough Mobile platform allows brands to promote sponsored content within the stream of a publisher's mobile site, ...
View articleAd inventory is exploding, with more and more content providers eager for a cut of the growing online video advertising market getting into the space....
View articleWhether you’re looking for something to inspire your creativity, the latest thoughts and opinions from industry leaders or want to find an event that ...
View articleIntel launched a five-month series of time lapse photography and slow motion videography contests, supported by TrueView ads and Promoted Channels. Th...
View articleBrightRoll will use comScore's validated Campaign Essentials (vCE) product suite to better show digital video campaign insights. Read More...
View articleWith 1 billion people visiting YouTube worldwide every month, virtually any audience that content creators or advertisers want to reach is on YouTube....
View articleThe pizza chain has launched Domino's Live, a platform that allows customers to watch a 12-hour-a-day feed from one of its locations. Read More...
View articleAdvertising will always need a human touch. Marketing is an art and a science and technology cannot fill both of those roles. Read More...
View articleHow can we maximize the power of our brand websites? Read More...
View articleBader views mobile as a complementary tool that, when used effectively, can close the gap between interest and action - the pitch and the sale. Read M...
View articleMore and more publishers will continue to rely on audience learning techniques and develop a better sense of what individuals with a certain taste or ...
View articleThe initiative includes 61 separate URLs. Read More...
View articleIf you really want to connect with the kinds of consumers who'll be brand advocates and lifelong fans, you need to offer more than an ad message. Read...
View articleLast week, Hyundai apologized for an ad that featured a man attempting to commit suicide in his garage with exhaust fumes from one of its SUVs. A week...
View articleHow might a publisher or content marketer go about embracing these shifts, and take a modern portfolio management approach to content? Read More...
View articleWhy are we, the forward-thinking, trailblazing, innovative digital creators, retrofitting ourselves into an analog construct? Read More...
View articleGoogle’s Active View viewability measurement solution has been given the nod from the Media Rating Council. Read More...
View articleSquared was born just over a year ago – a course designed to take promising members of the industry and give them the skills and digital groundi...
View articleWhile video advertising such as pre-roll ad buys is common in the country, one start-up has focused on creating a social video platform that builds co...
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