When Microsoft reveals a new media-streaming app for its Xbox 360, it is usually only available in a few countries. This time however, the Machinima a...
View articleConsumers watched 13.2 billion online video ads last month, reaching an all-time high, according to a new report by comScore. Read More...
View articleWith showrooming on the rise, here are three ways retailers can fight back. Read More...
View articleIf managed properly, digital display can be a powerful and competitive medium that can drive awareness, site traffic, and conversions. Read More...
View articleBrands used to generate as many impressions and clicks as possible, which required endless user interruptions and bold calls-to-action. Now digital ad...
View articleConde Nast Entertainment (CNE) has expanded its digital video network with the addition of Wired to its range of titles. Read More...
View articleEntering into a joint venture with sports video producer CineSport, will give Van Wagner Sports and Entertainment the opportunity to take a shot at th...
View articleMobile Payments company, Payvia, has acquired Mogreet, creating what is likely the largest mobile company in Los Angeles with nearly 150 total employe...
View articleWhy is everyone rushing into mobile if very few seem confident about what they are doing? Read More...
View articleLet's start by exploring what big data is used for in marketing. Read More...
View articleABC executives report that the program will help them see the overall success of their advertising efforts. Read More...
View articleJack Link’s “Messin’ with Sasquatch” TV spots - which usually show 20-something outdoorsy types playing practical jokes on a Big Foot character - have...
View articleIf you can tell a story that engages and intrigues, and do it within a simple ad format, consumers will pull up a chair and listen. Read More...
View articlePandora has revealed a new e-Business advertising technology solution that it claims will allow for frictionless planning and buying for media buyers....
View articleGE Wonderground, a new desktop and mobile game released for the iPhone last month, is designed to inform or reintroduce consumers to the 121-year-old ...
View articleBe smart, mobile marketer: watch and learn from finance, no matter what business you're in. Read More...
View articleOld Spice has launched a digital video campaign that will see the company leverage YouTube to sell its latest shave gels. Read More...
View articleThe Hong Kong start-up aims to digitize in-store loyalty by providing local merchants with a simple platform to acquire, retain, and communicate with ...
View articleThe mobile marketing ecosystem is projected to generate more than $400 billion to the U.S. economy by 2015, representing an annual growth rate of 52.5...
View articleNow armed with the right tools - for producing and delivering digital video - marketers can fine-tune not only the messages but also the channels they...
View articleRemember: it all starts with a good product, don't forget to tell the story behind the story, and social media and reviews are key to any campaign's s...
View articleA photo blog on mobile trends in China from GMIC 2013, the country's biggest mobile event in Beijing last week. Read More...
View articleRumours surrounding the idea that YouTube would soon be announcing paid-for subscription channels were last week finally proved right, as the internet...
View articleYouTube is launching a pilot program for a small group of partners that will offer paid channels on YouTube with subscription fees starting at $0.99 p...
View articleA recent study from mobile ad network firm Mojiva has discovered that consumers are now more willing to use their mobile devices for financial service...
View articleExpand your Pinterest presence by building a community, collaborating, creating specialized boards, and more. Read More...
View articlePublishers may need to rethink the way they market content to make it less about title and brand awareness and more about personal content connections...
View article