Adidas' new cross-media "Folklore" campaign uses print to drive readers online. Read More...
View articleGiven the importance of instant messaging to portal loyalty, and the significance of presence (and instant communication) to the whole next-generation...
View articleWho knew there was actually a branded entertainment contest ? ProMotion Pictures is a film competition that teams the marketing folks from NYU's busin...
View articleThere have been plenty of media outlets that have premiered their shows online before it aired on TV Read More...
View articleWhat promised to be a speed-typing contest has fizzled into wait-and-see Read More...
View articleResearch by Yahoo! found that both groups share a desire for trusted information sources, and rely heavily on research prior to making decisions. Read...
View articleThe bigger the brand, the harder it is to get and maintain top organic results in the major search engines. Read More...
View articleThe former strategy veep at New York Times Digital has been helping Glam Media construct its fashion blog network. Read More...
View articleSeth Godin's latest big idea is designed to help people bring order to the vast knowledge on the Web. Read More...
View articleBroadband network Heavy.com is kicking off seven new animated series set in advertisers' video game environments. Read More...
View articleYahoo! hires Business Week Online's Peggy White; Mediaedge:cia taps studio marketing vet to lead L.A. office. Read More...
View articleIs intent more important than behavior? Read More
View articleI'm only on Windows during office hours, and I never, ever use Internet Explorer. I'm hardly alone Read More...
View articleThe Wall Street Journal announced a major print redesign today, part of which will be stronger links to WSJ online. Simultaneously, The New York Times...
View articleBut senders owe their delivery problems at least as much to their own practices as to overzealous blocking by ISPs, one study finds. Read More...
View articleEveryone talks about the weather. Advertisers are doing something about it. Read More...
View articleA mass exodus of Zunch Communications' management team leads to the formation of a new agency. Read More...
View articleGetting to the heart of what advertising is all about. Read More
View articleThe integrated effort includes buys on both mainstream and gay-oriented sites. Read More...
View articleFollowing in the footsteps of a number of entertainment marketers, Scripps Networks' HGTV is betting on a Web premiere of its new series, "My First Pl...
View articleJust because an e-mail doesn’t bounce doesn’t mean it’s delivered. Read More...
View articleMWW Group hires blogger Biro; MMA names AOL's Loredo to chair mobile search working group. Read More...
View articleParamount Pictures hypes upcoming movie, "Get Rich or Die Tryin'" with a Web site available specifically for Sony's PSP handheld gaming system. Read M...
View articleCompete's new Voicebox platform aims to help marketers reach existing customers when they're ready to make a decision. Read More...
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