Intuit Drafts Former P&G Exec as CMO
Media

Intuit Drafts Former P&G Exec as CMO

21y Pamela Parker

Intuit Drafts Former P&G Exec as CMO

Raymond Stern has left the financial software firm. Read More...

View article
Jeeves Wants to Reign in Spain
Media

Jeeves Wants to Reign in Spain

21y Rebecca Lieb

Jeeves Wants to Reign in Spain

The butler launches a beta site in Spain, inks ad pact with Google in Japan. Read More...

View article
Study Shows Behavioral Targeting's Strengths, Weaknesses
Media

Study Shows Behavioral Targeting's Strengths, Weaknesses

21y Kevin Newcomb

Study Shows Behavioral Targeting's Strengths, Weak...

A 24/7 Real Media research report shows mixed results for campaigns run in the fourth quarter. Read More...

View article
E-Mail List Testing, Step by Step
Email

E-Mail List Testing, Step by Step

21y Paul Soltoff

E-Mail List Testing, Step by Step

If you must rent, here’s how to identify winning e-mail lists. Read More...

View article
Seasonality and SEM Campaigns
Search

Seasonality and SEM Campaigns

21y Fredrick Marckini

Seasonality and SEM Campaigns

Seasonality requires a new bidding strategy, not just a bigger budget. Read More...

View article
Yahoo!/FindWhat Patent Dispute Headed for Trial
Media

Yahoo!/FindWhat Patent Dispute Headed for Trial

21y Kevin Newcomb

Yahoo!/FindWhat Patent Dispute Headed for Trial

A lawsuit centered on the ownership of pay-for-placement ad technology is set to go before a jury later this month. Read More...

View article
U.K. Online Ad Spend Edges Out Radio
Media

U.K. Online Ad Spend Edges Out Radio

21y Pamela Parker

U.K. Online Ad Spend Edges Out Radio

The IAB U.K. updates its numbers and finds interactive beating out radio after all. Read More...

View article
Video Ad Pioneer Ditches Java
Media

Video Ad Pioneer Ditches Java

21y Zachary Rodgers

Video Ad Pioneer Ditches Java

EyeWonder's move highlights the dominance of Flash in online video advertising today. Read More...

View article
Starburst Intros On-Pack Mobile Promo
Media

Starburst Intros On-Pack Mobile Promo

21y Zachary Rodgers

Starburst Intros On-Pack Mobile Promo

The MasterFoods brand has launched an aggressive mobile marketing promo in the U.S. Read More...

View article
How Will Tags Color the Web?
Marketing

How Will Tags Color the Web?

21y Hans-Peter Brøndmo

How Will Tags Color the Web?

Users are 'tagging' the Web in ever-growing numbers. Are they creating more order or more chaos? Read More...

View article
Execs & Accounts for April 4, 2005
Media

Execs & Accounts for April 4, 2005

21y Zachary Rodgers

Execs & Accounts for April 4, 2005

Southeast Toyota Dealers names online agency of record; Viewpoint hires four in ad operations; Atlas adds campaign management client. Read More...

View article
Questions for Baba Shetty, Fallon's Head of Interactive
Media

Questions for Baba Shetty, Fallon's Head of Interactive

21y Zachary Rodgers

Questions for Baba Shetty, Fallon's Head of Intera...

Several months ago, Fallon named BMW account director Baba Shetty to head interactive. This week, he told ClickZ what he's doing in his new 'extreme j...

View article
Meet PSPCasting (Podcasts? So Last Week)
Marketing

Meet PSPCasting (Podcasts? So Last Week)

21y Sean Carton

Meet PSPCasting (Podcasts? So Last Week)

Easy, personalized video-to-go has arrived. Read More

View article
Web Analytics: Exciting Times Ahead
Analytics

Web Analytics: Exciting Times Ahead

21y Bryan Eisenberg

Web Analytics: Exciting Times Ahead

There's a head-spinning level of activity in the Web analytics industry. Read More...

View article
Rich Media Darwinism
Media

Rich Media Darwinism

21y Dorian Sweet

Rich Media Darwinism

Like any species, the rich media ad is evolving in response to its environment. Read More...

View article
Controversy Mounts over Yahoo! API Access
Media

Controversy Mounts over Yahoo! API Access

21y Kevin Newcomb

Controversy Mounts over Yahoo! API Access

As Web analytics players try to get into bid management, access to Yahoo!'s Overture APIs become a stumbling block. Read More...

View article
Cross-Media Challenges
Marketing

Cross-Media Challenges

21y Pamela Parker

Cross-Media Challenges

The obstacles are daunting, but so are the consequences of ignoring today's realities. Read More...

View article
Execs & Accounts for April 1, 2005
Media

Execs & Accounts for April 1, 2005

21y Zachary Rodgers

Execs & Accounts for April 1, 2005

Bigfoot adds big clients; Internet Advertising Group hires a director of sales. Read More...

View article
CBS Forms Digital Media Division
Media

CBS Forms Digital Media Division

21y Pamela Parker

CBS Forms Digital Media Division

CBS hires the founder of MarketWatch to oversee the new unit. Read More...

View article
Yahoo! Poaches MSN Content Exec
Media

Yahoo! Poaches MSN Content Exec

21y Zachary Rodgers

Yahoo! Poaches MSN Content Exec

Online veteran sees Yahoo! as 'best positioned' to create compelling content. Read More...

View article
Accelerated Keyword and Engine Testing, Part 1
Paid Search

Accelerated Keyword and Engine Testing, Part 1

21y Kevin Lee

Accelerated Keyword and Engine Testing, Part 1

How to methodically go beyond 'no-brainer' campaign keywords. Read More...

View article
Frenzy Begins Over Cookie Alternative
Media

Frenzy Begins Over Cookie Alternative

21y Zachary Rodgers

Frenzy Begins Over Cookie Alternative

A so-called 'Flash cookie' emerges as a viable alternative to the ubiquitous, imperiled text files. Read More...

View article
GoText Offers PPC Ads to Niche Marketers
Media

GoText Offers PPC Ads to Niche Marketers

21y Tessa Wegert

GoText Offers PPC Ads to Niche Marketers

Smaller advertisers can enjoy the same quality of placement as their larger competitors, while staying focused on results. Read More...

View article
R/GA Snares Target Interactive Work
Media

R/GA Snares Target Interactive Work

21y Pamela Parker

R/GA Snares Target Interactive Work

'Design for All' microsite showcases designer products exclusive to the retailer. Read More...

View article
FindWhat Broadens Network
Media

FindWhat Broadens Network

21y Kevin Newcomb

FindWhat Broadens Network

Removing restrictions and adding flexibility, FindWhat looks to grow its AdSense alternative. Read More...

View article
How to Retain a Good In-House SEM Professional
Search

How to Retain a Good In-House SEM Professional

21y P.J. Fusco

How to Retain a Good In-House SEM Professional

Retention is an issue for any business. But in SEM, demand exceeds supply, and competition for your SEM expert’s skill set is ferocious. Read More...

View article
Who Took the Cookies From the Behavioral Cookie Jar?
Data insights

Who Took the Cookies From the Behavioral Cookie Jar?

21y Andy Chen

Who Took the Cookies From the Behavioral Cookie Ja...

What will happen if the cookies really are gone? Read More...

View article
1 1,070 1,071 1,072 1,073 1,074 1,702