MSN Video: Where the Boys Are?
Media

MSN Video: Where the Boys Are?

21y Kevin Newcomb

MSN Video: Where the Boys Are?

MSNlooks to Maxim to provide advertisers with a way to reach young men at work. Read More...

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Buzz Marketing Firms in Trade Secrets Dispute
Media

Buzz Marketing Firms in Trade Secrets Dispute

21y Kevin Newcomb

Buzz Marketing Firms in Trade Secrets Dispute

New Media Strategies and BuzzMetrics will continue their court battle in D.C. Read More...

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eBay's Interactive Work In Flux
Media

eBay's Interactive Work In Flux

21y Pamela Parker

eBay's Interactive Work In Flux

Assigning BBDO agency of record status leaves interactive duties in question. Read More...

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Web Publishers: Cleaning Up Our Environment
Marketing

Web Publishers: Cleaning Up Our Environment

21y David Cohen

Web Publishers: Cleaning Up Our Environment

With fewer sites using pops, the site environment looks cleaner. Let's take it to the next level. Read More...

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Oodle Launches Classifieds Search Engine
Media

Oodle Launches Classifieds Search Engine

21y Kevin Newcomb

Oodle Launches Classifieds Search Engine

The latest entry into the local search space is an ad-supported listings aggregator and search engine led by Excite alumni. Read More...

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IAB Loses Preliminary Injunction in OMMA Case
Media

IAB Loses Preliminary Injunction in OMMA Case

21y Pamela Parker

IAB Loses Preliminary Injunction in OMMA Case

Judge feels trademark misunderstanding could be 'quickly cleared up.' Read More...

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Execs & Accounts for March 30, 2005
Media

Execs & Accounts for March 30, 2005

21y Zachary Rodgers

Execs & Accounts for March 30, 2005

ATTIK brings aboard CEO; Publicis & Hal Riney hires creative director; and Tacoda signs McClatchy. Read More...

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OptinRealBig Files Chapter 11
Media

OptinRealBig Files Chapter 11

21y Pamela Parker

OptinRealBig Files Chapter 11

A multi-million-dollar spam-related lawsuit gets the blame. Read More...

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FCB Seeks to Integrate Phones, Barcodes
Media

FCB Seeks to Integrate Phones, Barcodes

21y Zachary Rodgers

FCB Seeks to Integrate Phones, Barcodes

Foote Cone & Belding struck a deal to weave barcodes and other product codes into its clients' mobile campaigns. Read More...

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Google to Buy Analytics Provider
Media

Google to Buy Analytics Provider

21y Kevin Newcomb

Google to Buy Analytics Provider

Google plans to acquire Urchin Software to add to its tools for marketers. Read More...

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Web Ads Assist E*Trade Branding Effort
Media

Web Ads Assist E*Trade Branding Effort

21y Zachary Rodgers

Web Ads Assist E*Trade Branding Effort

Three distinctive online units are part of a new 'Be E*traordinary' campaign that broke this week. Read More...

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LookSmart Launches Vertical Consumer Search Sites
Media

LookSmart Launches Vertical Consumer Search Sites

21y Rebecca Lieb

LookSmart Launches Vertical Consumer Search Sites

Search player goes after demographic verticals. Read More...

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Gaming Isn't Child's Play
Marketing

Gaming Isn't Child's Play

21y Mark Kingdon

Gaming Isn't Child's Play

Savvy consumer marketers targeting the gaming demographic should consider adding video games to their marketing mix. Read More...

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Half of Online Media Buyers Don't Like Media Reps
Media

Half of Online Media Buyers Don't Like Media Reps

21y Hollis Thomases

Half of Online Media Buyers Don't Like Media Reps

Publishers, are you listening? Read More

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Renting E-Mail Lists: What to Ask Before the Send
Email

Renting E-Mail Lists: What to Ask Before the Send

21y Jeanne Jennings

Renting E-Mail Lists: What to Ask Before the Send

Three questions to ask before renting that list -- and the answers you want to hear. Read More...

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Eye-Tracking Data and SEO: Keep It in Perspective
Search

Eye-Tracking Data and SEO: Keep It in Perspective

21y Shari Thurow

Eye-Tracking Data and SEO: Keep It in Perspective

A new study tracks how users view a search resultspage. How should that affect your SEO plan? Read More...

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RSS' Effect on E-Mail Marketing
Marketing

RSS' Effect on E-Mail Marketing

21y David Daniels

RSS' Effect on E-Mail Marketing

RSS as an alternative to e-mail marketing isn't as black and white as you might think. Read More...

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ePrize Takes Aim at Promotions Fraud
Media

ePrize Takes Aim at Promotions Fraud

21y Kevin Newcomb

ePrize Takes Aim at Promotions Fraud

The online sweepstakes provider is taking a stand to prevent fraudulent entries. Read More...

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A Marketer's First Responsibility
Marketing

A Marketer's First Responsibility

21y Jeremy Lockhorn

A Marketer's First Responsibility

Technology allows some really fun things in online advertising. Does 'can' equal 'should'? Read More...

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Acxiom to Acquire Digital Impact
Media

Acxiom to Acquire Digital Impact

21y Zachary Rodgers

Acxiom to Acquire Digital Impact

The data management company's offer follows an unsuccessful takeover bid mounted by InfoUSA in February. Read More...

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Execs & Accounts for March 28, 2005
Media

Execs & Accounts for March 28, 2005

21y Zachary Rodgers

Execs & Accounts for March 28, 2005

Google CPG head joins DRIVE PM; The Point Group hires a VP of customer retention; Tacoda names a VP of account management. Read More...

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Report: Local Online Radio Ad Spend Nearly Doubles
Media

Report: Local Online Radio Ad Spend Nearly Doubles

21y Rob McGann

Report: Local Online Radio Ad Spend Nearly Doubles

The numbers bode well for initiatives from traditional players Clear Channel and Infinity. Read More...

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Online Veterans Face a Dearth of Jobs
Media

Online Veterans Face a Dearth of Jobs

21y Zachary Rodgers

Online Veterans Face a Dearth of Jobs

Though there are mid-level openings aplenty, many experienced interactive marketing professionals can't find work. Read More...

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WebTrends to Go It Alone
Media

WebTrends to Go It Alone

21y Kevin Newcomb

WebTrends to Go It Alone

The Web analytics provider will spin off from parent NetIQ and become a privately held company. Read More...

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Execs & Accounts for March 25, 2005
Media

Execs & Accounts for March 25, 2005

21y Zachary Rodgers

Execs & Accounts for March 25, 2005

icrossing promotes Ramamrutham; Prominent Placement adds five clients; I/PRO names a VP of sales. Read More...

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Thank You For Your Order. Now, Leave!
Analytics

Thank You For Your Order. Now, Leave!

21y Jack Aaronson

Thank You For Your Order. Now, Leave!

How single-purpose site design affects the user experience and user profitability. Read More...

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Crumbling Cookies Threaten SEM and Online Advertising
Paid Search

Crumbling Cookies Threaten SEM and Online Advertising

21y Kevin Lee

Crumbling Cookies Threaten SEM and Online Advertis...

How to get proactive -- before the cookie crumbles. Read More...

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