Campaign features a sweepstakes with e-mail, phone, and SMS components, followed by a new Diet Pepsi TV spot. Read More...
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View articleThe WPP interactive media unit eschews outside ad-management products to build a creative optimization tool of its own. Read More...
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View articleThe unique deal will include exclusive content from a band on WB's Reprise label. Read More...
View articleMembers of the IAB's Hispanic Committee unite to court advertisers looking to reach the nation's largest minority group. Read More...
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View articleIntegrate specific language into your brand and own those words. You may just achieve 'Absolut Perfection.' Read More...
View articleThe path to sustainable business success lies somewhere between hype and humility. Read More...
View articleReporting and modeling for online campaigns can be time intensive and challenging. Blackfoot helps make the job easier. Read More...
View articleSometimes best conversion opportunity is to target keywords that convert offline. Read More...
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