Relevance as a quantifiable concept and brands themselves being influencers were a couple of eye-openers I picked up from spending a day at Social Med...
View articleTo create brand advocates and ultimately increase conversion efficiency, connect and engage with audiences by leveraging social media platforms such a...
View articleAmazon’s first brick-and-mortar book outlet shows that physical stores still play a significant role in the customer purchase journey on the rise of o...
View articleAs the progressive momentum of Apple TV and streaming sites like Netflix continues to make traditional video a thing of the past, marketers must prepa...
View articleWhich retailers adapt to local culture, test what works according to region, and account for the fact that customer expectations may be different? Her...
View articleMajor technology companies and e-commerce platforms – such as Google, Facebook, Amazon, Pinterest and Alibaba – have been investing in image recogniti...
View articleAs the countdown to Black Friday continues, this year's mad dash to high profit margins will be characterized by a cross-device digital marketing appr...
View articleOf all the ways clicks are generated while navigating website touchpoints, which attribution model is most effective at successfully inciting substant...
View articleCart abandonment rates are on the rise, with the percentage of abandoned carts rising by almost 15% between 2010 and 2015. So why are customers abando...
View articleAs ever, the internet does not disappoint. The most shared ads of 2015 - of course - feature cute animals, according to data from Unruly. Read More...
View articleWhat are the most important Twitter marketing strategies you can learn from JetBlue, Emirates and Royal Dutch Airlines? Read More...
View articleReturns can be a major problem for retailers and, at this time of year, they can expect a higher then average rate as unwanted gifts are returned afte...
View articleDuring his opening keynote at ClickZ Live Chicago, Hasbro's Victor Lee discussed the fearlessness it takes to get ahead in digital marketing - an indu...
View articleE-commerce retail brands can use these four strategies to decrease cart abandonment rates and optimize their marketing campaign strategies during the ...
View articleBrands need not be afraid of programmatic buying in China if they understand the difference between real time buying and more premium, targeted models...
View articleFueled by creativity and enthusiasm, the successful launch of Oreo's Colorfilled campaign exemplifies how Mondelēz International is able to consistent...
View articleMarriott has ramped up its content marketing since becoming the first hotel brand to launch its own content studio. A year later, the chain is filming...
View articleWhat is the most effective channel and the best strategy to reach consumers in today's market? According to research, email newsletters tailored for m...
View articleHere are three common issues that can interfere with email deliverability. These strategies will enable you to successfully engage with subscribers an...
View articleFrom Black Friday through to New Year’s Eve, the holidays are big business for B2C retailers. But as holiday shoppers prepare to swarm the shops, how ...
View articleHere's how you can effectively use Group Boards on Pinterest and leverage the social platform as a marketing channel, to increase engagement and drive...
View articleBy denouncing the practice of opening on Thanksgiving, retailers are getting in the public's good graces and boosting their e-commerce efforts as holi...
View articleTo optimize campaign strategy, these retail and e-tail brands use innovative tactics that blur the line between online and offline realms, thus enhanc...
View articleAs mobile tech continues to advance, marketers can use algorithms for dark data to drive micro-moments, ultimately improving the customer journey by c...
View articleYes, it’s just six weeks until Christmas, and therefore it's too late for any major site changes. Read More...
View articleIn China, brands are using QR codes for everything – from digital campaigns, to branding, to content marketing and O2O e-commerce strategies. And it's...
View articleStarbucks' plain red holiday cup has been oddly polarizing. But rather than defend itself against the controversy, the brand came out ahead by letting...
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