Fuel-Efficient E-Mail Marketing
Email

Fuel-Efficient E-Mail Marketing

21y Paul Soltoff

Fuel-Efficient E-Mail Marketing

Three ways to mine rural prospects and customers. Read More

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Blogs: Some Rights Reserved
Marketing

Blogs: Some Rights Reserved

21y Gary Stein

Blogs: Some Rights Reserved

What's fair use of RSS feeds? Read More

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Execs & Accounts for January 24, 2005
Media

Execs & Accounts for January 24, 2005

21y Zachary Rodgers

Execs & Accounts for January 24, 2005

180solutions names Overture vet to board; Forbes.com promotes two; ExactTarget wins a hundred customers in December. Read More...

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NYTimes.com Redesigns Auto Section
Media

NYTimes.com Redesigns Auto Section

21y Rob McGann

NYTimes.com Redesigns Auto Section

The redesigned site features an enlarged dealer database and greater search functionality. Read More...

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Design Matters
Marketing

Design Matters

21y Sean Carton

Design Matters

There's a measurable economic value in design. It's essential to clients, and even more criticalto agencies that hope to survive in the interactive er...

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Quigo Debuts Private-Label Contextual Marketplace
Media

Quigo Debuts Private-Label Contextual Marketplace

21y Pamela Parker

Quigo Debuts Private-Label Contextual Marketplace

Quigo inks The Knot and USAToday.com as clients for its Private Marketplace product. Read More...

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WebTrends 7 Debuts With Enhanced ROI Features
Media

WebTrends 7 Debuts With Enhanced ROI Features

21y Rob McGann

WebTrends 7 Debuts With Enhanced ROI Features

The updated analytics tool features expanded capabilities for measuring e-mail campaign performance, search engine results, and audience segmentation....

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Ad:Tech Sold to DMG World Media
Media

Ad:Tech Sold to DMG World Media

21y Pamela Parker

Ad:Tech Sold to DMG World Media

Purchase portends further international expansion. Read More

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ValueClick Merges Units
Media

ValueClick Merges Units

21y Kevin Newcomb

ValueClick Merges Units

The company sheds the AdWare Systems name in favor of its Mediaplex brand. Read More...

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Broadband: High Speed, High Spend
Audience

Broadband: High Speed, High Spend

21y Rob McGann

Broadband: High Speed, High Spend

The Web, revved. Over half of U.S. home Internet connections are high-speed, with even faster broadband adoption abroad. Read More...

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DMA Hints It Will Absorb AIM
Media

DMA Hints It Will Absorb AIM

21y Zachary Rodgers

DMA Hints It Will Absorb AIM

CEO John Greco said today the group will expand its interactive resources to all members. Read More...

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Are Search Ads the Web’s Infomercials?
Data insights

Are Search Ads the Web’s Infomercials?

21y Rob McGann

Are Search Ads the Web’s Infomercials?

Only one out of six Internet users can distinguish between paid and organic search listings. Read More...

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Compare and Contrast: SEM and SEO
Paid Search

Compare and Contrast: SEM and SEO

21y Kevin Lee

Compare and Contrast: SEM and SEO

The two search marketing disciplines differ -- and they’re set to diverge even more. Read More...

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Snapple TV Campaign Points to the Web
Media

Snapple TV Campaign Points to the Web

21y Kevin Newcomb

Snapple TV Campaign Points to the Web

An offline ad campaign places new emphasis on Snapple's online marketing efforts. Read More...

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Study: Manufacturers to Ramp Up Online Marketing
Media

Study: Manufacturers to Ramp Up Online Marketing

21y Rob McGann

Study: Manufacturers to Ramp Up Online Marketing

Site redesigns, search marketing, and e-mail campaigns are the top priorities. Read More...

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Yahoo Touts Success, Expansion of Mark Burnett Deal
Media

Yahoo Touts Success, Expansion of Mark Burnett Deal

21y Pamela Parker

Yahoo Touts Success, Expansion of Mark Burnett Dea...

The new agreement encompasses 'The Contender' boxing reality series. Read More...

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Mobile Marketing: Look Before You Leap
Marketing

Mobile Marketing: Look Before You Leap

21y Pamela Parker

Mobile Marketing: Look Before You Leap

Advertisers are finally beginning to test the mobile marketing waters. Let's not screw things up before they get started. Read More...

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Making Personas Sparkle Like Diamonds, Part 1
Analytics

Making Personas Sparkle Like Diamonds, Part 1

21y Bryan Eisenberg

Making Personas Sparkle Like Diamonds, Part 1

Personas are often discussed only theoretically. In this series, tools for creating your own customer personas. Part one of a two-part series. Read Mo...

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Spam Slams E-Mail and Even Web Use
Ad Industry Metrics

Spam Slams E-Mail and Even Web Use

21y Rob McGann

Spam Slams E-Mail and Even Web Use

Consumers blame vendors, ISPs... and themselves. Read More...

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Cable TV and the Web: Cross-Media Advertising
Media

Cable TV and the Web: Cross-Media Advertising

21y Tessa Wegert

Cable TV and the Web: Cross-Media Advertising

The marriage between cable TV and the Web opens up a world of opportunities to interactive buyers pining for TV viewers. How will those buyers benefit...

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AOL Tweaks Search for Users, Advertisers
Media

AOL Tweaks Search for Users, Advertisers

21y Kevin Newcomb

AOL Tweaks Search for Users, Advertisers

Changes to AOL Search aim to improve user experience and provide new opportunities for advertisers. Read More...

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Magazines Gussy Up Web Sites to Court Ad Dollars
Media

Magazines Gussy Up Web Sites to Court Ad Dollars

21y Pamela Parker

Magazines Gussy Up Web Sites to Court Ad Dollars

SI.com and BusinessWeek Online want to convince users and advertisers they're dailies, not weeklies, despite their magazine heritage. Read More...

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Fathom Online Snares Warner Music Group CTO
Media

Fathom Online Snares Warner Music Group CTO

21y Pamela Parker

Fathom Online Snares Warner Music Group CTO

The SEM firm ends several months of searching for a CTO. Read More...

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Omniture Debuts SEM Bid Management Tool
Media

Omniture Debuts SEM Bid Management Tool

21y Kevin Newcomb

Omniture Debuts SEM Bid Management Tool

New keyword-bid management and optimization tool leverages SiteCatalyst analytics data. Read More...

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Avenue A/Razorfish: CPMs Rising, But Deals Exist
Media

Avenue A/Razorfish: CPMs Rising, But Deals Exist

21y Zachary Rodgers

Avenue A/Razorfish: CPMs Rising, But Deals Exist

The agency assuages the worries of sticker-shocked media buyers in its '2005 Online Media Outlook.' Read More...

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How Nongeeks Can Increase E-Mail Delivery
Email

How Nongeeks Can Increase E-Mail Delivery

21y Kirill Popov and Loren McDonald

How Nongeeks Can Increase E-Mail Delivery

Thirteen e-mail delivery tactics marketers (and other right-brain personalities) can easily implement. Read More...

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DigitalGrit Acquires LMI
Media

DigitalGrit Acquires LMI

21y Kevin Newcomb

DigitalGrit Acquires LMI

The D.C. consultancy adds strategic marketing capabilities. Read More...

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