An in-house SEM manager's goals include getting all kinds of corporate divisions on board with the program; IT, PR, even legal. Read More...
View articleWassong tapped by Art Directors Club; Lightningcast hires sales chief; and DoubleClick signs Friendster. Read More...
View articleA coalition of trade associations, including the NAI and DMA, will convene a discussion of spyware next week. Read More...
View articleRetailer in all categories wisely acknowledge the Web's influence on on- and offline spending. Read More...
View articleIf vendors can offer incentives to enough agencies to try behavioral targeting, the new will become the norm. Read More...
View articleFunding will go toward building up ad sales team and technology infrastructure. Read More...
View articleCingular's acquisition of AT&T Wireless led to a massive rebranding effort online. Read More...
View articleThe Web marketing company sees Toronto as a key talent hub from which to service U.S. and Canadian clients. Read More...
View articleSeparate deals prompt Conducive Corp. and ContextualNet to rethink their business models. Read More...
View articleThe agency has formed a global creative council, which will involve three of its recent hires. Read More...
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View articleEyeblaster adds new faces to sales and marketing operations; WorldNow to use Tacoda's platform; It's Just Lunch taps Geary Interactive. Read More...
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View articleBoth brand advertising and search marketing are strong factors in the portal's profitable fourth quarter and for 2004. Read More...
View articleSo you're launching a corporate blog. Have you thought about how you're going to measure it? Read More...
View articleaQuantive integrates i-FRONTIER with its much larger sister agency. Read More...
View articleThe e-mail marketing firm aims to boost its marketing and ISP relations capabilities with three new employees. Read More...
View articleCross-channel marketing isn't a passing fad. It's a smart way to speak to customers. How to develop a winning cross-channel program. Read More...
View articleBanerjee & Partners says it's pitching quality creative at a 40 to 60 percent discounted rate. Read More...
View articleHow does Google’s new affiliate link policy affect you? Read More...
View articleA Spanish-language version of its popular New Car Buying Guide marks Edmunds.com's first attempt to woo Hispanic-targeted ad dollars. Read More...
View articleIf CAN-SPAM is a "miserable failure," then so is legislation that prohibits everything from murder to jaywalking. It's high time for another reality c...
View articleRareMethod and Atomic Fusion score client wins. Read More
View articlePersonas are complex, like your customers. Don't be fooled into wrapping them into an 'average' user. Read More...
View articleThe retailing giant heads online to defend its brand. Read More...
View articleInformation service provider to drive new ad product development, double in-house sales force. Read More...
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