Where's search going in 2005? Our expert (and a few readers) gaze into their crystal balls. Read More...
View articleThe $17.2 M acquisition of Healthology brings the publisher video, upon which iVillage intends to sell streaming ads. Read More...
View articleThe interactive, direct and CRM unit's new head comes from MRM Partners. Read More...
View articleIf you're using e-mail to reach your Gen-Y audience, are you missing almost half of them? Read More...
View articleThe more control Internet users have over the advertising experience, the more willing they are to volunteer even sensitive information. Read More...
View articleUpdated: Portal plays off its consumer-oriented 'Life Engine' campaign. Read More...
View articleThe lifestyle e-mail publisher lures away the ad director of Condé Nast's popular shopping magazine. Read More...
View articleL.A. Times Interactive hires a general manager; IGN Entertainment names a marketing and media head; IPIX AdMission to power classifieds for Morris Com...
View articleThreat of future terrorist activity likely to increase government and corporate surveillance. Read More...
View articleUsability and conversion enhancements help paid search campaigns, the user, the marketer, and the agency. What’s not to like? Read More...
View articleConsumer outrage. Viral marketers must learn from previous episodes. Read More...
View articleCOO moves up to top post; Sarah Fay to concentrate full time on leading Isobar U.S. Read More...
View articleYou measure what is. Now, take into account what could be. Read More
View articleConfusion abounds regarding the impact Google's AdWords changes will have on affiliate marketers. Read More...
View articleThe company names its first new agency of record since Nick Utton joined as CMO. Read More...
View articleStrategic marketing partnerships put Monster's ads on local TV and radio stations' Web sites. Read More...
View articleUNICEF USA began constructing banner ads and calling upon media donors immediately after the disaster. Read More...
View articleThe company places new limitations on its AdWords program and will no longer require affiliates to use the 'AFF' designation in their ads. Read More...
View articleBloggers are ready to 'show' instead of 'tell.' Are video blogs poised as the next rich media breakthrough? Read More...
View articleThe automaker unveils a Web site built to complement its first Super Bowl ad. Read More...
View articleTacoda names a director of marketing; Revenue Science signs four clients; GSN hires a VP of ad sales. Read More...
View articleExperts say HR 29 could devastate frequency caps and CPMs. Read More...
View articleInterpublic Group, Omnicom Group and WPP Group said to still be in the running for the $300 million global account, which includes interactive. Read M...
View articleDaily data analyses, segment selection, optimization -- media folks can forget the creative is what makes a behavioral campaign work. Read More...
View articleThree very bad SEM firms, and three very valuable lessons. Read More...
View articleThe company hopes to build its user base and therefore its attractiveness to travel advertisers. Read More...
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