AutoTrader.com Inks Portal Deal with Yahoo!
Media

AutoTrader.com Inks Portal Deal with Yahoo!

21y Pamela Parker

AutoTrader.com Inks Portal Deal with Yahoo!

Auto classifieds site's listings will appear on Yahoo! Autos. Read More...

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Rebuking the Most Hated Advertising Techniques
Media

Rebuking the Most Hated Advertising Techniques

21y Hollis Thomases

Rebuking the Most Hated Advertising Techniques

Let's get real. The Net must support itself. Annoying or not, ad techniques that work are here to stay. Read More...

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Spam King In Spyware Truce with FTC
Media

Spam King In Spyware Truce with FTC

21y Rebecca Lieb

Spam King In Spyware Truce with FTC

Sanford Wallace agreed to only send ads to people who visit his companies' sites. Read More...

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BURST! Media Launches Blog Ad Channel
Media

BURST! Media Launches Blog Ad Channel

21y Rob McGann

BURST! Media Launches Blog Ad Channel

Kyocera Wireless signs on as its first client. Read More...

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December Monthly Stat Pack
Marketing

December Monthly Stat Pack

21y ClickZ Stats Staff

December Monthly Stat Pack

ClickZ Stats' monthly round-up of stories containing tables, charts and graphs. Read More...

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DoubleClick Wins FOX Broadcasting
Media

DoubleClick Wins FOX Broadcasting

21y Zachary Rodgers

DoubleClick Wins FOX Broadcasting

The ad management company continues to pick up clients, despite plans to sell assets. Read More...

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Five Agency Resolutions for 2005
Marketing

Five Agency Resolutions for 2005

21y Mark Kingdon

Five Agency Resolutions for 2005

Five New Year's resolutions from the CEO of a leading interactive agency. Read More...

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MWW Debuts Blog Marketing Practice
Media

MWW Debuts Blog Marketing Practice

21y Kevin Newcomb

MWW Debuts Blog Marketing Practice

The Interpublic-owned PR firm added Blog 360 to its 'Marketing-360' approach. Read More...

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E-Mail: Let’s Do the Numbers
Email

E-Mail: Let’s Do the Numbers

21y Jeanne Jennings

E-Mail: Let’s Do the Numbers

Benchmark data: where to get it and how to use it. Read More

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SEM New Year's Resolutions
Search

SEM New Year's Resolutions

21y Shari Thurow

SEM New Year's Resolutions

Six resolutions for better SEM (and Web sites, too) for the new year. Read More...

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E-Mail 2004: Year in Review and a Look Ahead to 2005
Marketing

E-Mail 2004: Year in Review and a Look Ahead to 2005

21y David Daniels

E-Mail 2004: Year in Review and a Look Ahead to 20...

E-mail marketing saw more seismic changes in 2004 than ever before. A roundup of what happened and how it will affect e-mail in the coming year. Read ...

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GuruNet Turns to Ad-supported Model
Media

GuruNet Turns to Ad-supported Model

21y Kevin Newcomb

GuruNet Turns to Ad-supported Model

The reference search engine has abandoned its subscription model. Read More...

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Questions for Jeff Benjamin, CP+B's Interactive Head
Media

Questions for Jeff Benjamin, CP+B's Interactive Head

21y Zachary Rodgers

Questions for Jeff Benjamin, CP+B's Interactive He...

Crispin Porter + Bogusky's client campaigns offer each Web user a customized brand experience. Interactive Creative Director Jeff Benjamin describes h...

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ThomasB2B Expands Ad Network
Media

ThomasB2B Expands Ad Network

21y Kevin Newcomb

ThomasB2B Expands Ad Network

PRWeb will distribute targeted PPC text ads from ThomasB2B's ad network. Read More...

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Execs & Accounts for January 3, 2005
Media

Execs & Accounts for January 3, 2005

21y Zachary Rodgers

Execs & Accounts for January 3, 2005

icrossing hires two; Winstar Interactive names an Eastern region sales manager; Burson-Marsteller promotes Kutz. Read More...

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Holy High Tech, Batman!
Marketing

Holy High Tech, Batman!

21y Jeremy Lockhorn

Holy High Tech, Batman!

How technology -- and the Batmobile -- enhance the TV viewing experience. Read More...

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Dynamic Messaging Survival Guide
Email

Dynamic Messaging Survival Guide

21y Derek Harding

Dynamic Messaging Survival Guide

Personalized messaging requires more preparation and upfront quality control than traditional e-mail. Read More...

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Google and Overture Define Click Fraud
Media

Google and Overture Define Click Fraud

21y Rob McGann

Google and Overture Define Click Fraud

What exactly is click fraud? The leading search engines provide definitions. Read More...

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BidClix to Offer Co-branded Ad Serving
Media

BidClix to Offer Co-branded Ad Serving

21y Kevin Newcomb

BidClix to Offer Co-branded Ad Serving

Its content-targeted ad serving technology will create new alternatives for advertisers. Read More...

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Reaching the Echo Boomers
Media

Reaching the Echo Boomers

21y Tessa Wegert

Reaching the Echo Boomers

They spend about $170 billion per year and spend more time online than watching TV. Read More...

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Get Marketing and Sales on the Same Page
Email

Get Marketing and Sales on the Same Page

21y Karen Gedney

Get Marketing and Sales on the Same Page

How to include a sales force in e-mail cultivation efforts. Read More...

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Shopping Search Update 2004, Part 2
Search

Shopping Search Update 2004, Part 2

21y Chris Sherman

Shopping Search Update 2004, Part 2

A review of new and interesting developments at the major shopping search and comparison sites. Part two of a two-part series. Read More...

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Local Advertisers Lack Search Zeitgeist
Media

Local Advertisers Lack Search Zeitgeist

21y Rob McGann

Local Advertisers Lack Search Zeitgeist

Google's first Local Zeitgeist report indicates local advertisers aren't yet in the search spirit. Read More...

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MSN Video Watches Ball Drop
Media

MSN Video Watches Ball Drop

21y Kevin Newcomb

MSN Video Watches Ball Drop

Advertisers can reach New Year's Eve revelers through MSN's live Webcast from Times Square. Read More...

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Wireless Data Revenues Top $4 Billion in 2004
Data insights

Wireless Data Revenues Top $4 Billion in 2004

21y Rob McGann

Wireless Data Revenues Top $4 Billion in 2004

The Yankee Group projects the market will reach $14 billion by 2008. Read More...

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Target Behaviorally and Sequentially
Data insights

Target Behaviorally and Sequentially

21y Chang Yu

Target Behaviorally and Sequentially

How do we make behavioral advertising work in a manner that's more efficient and more effective? Read More...

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About.com Debuts Video Ads
Media

About.com Debuts Video Ads

21y Kevin Newcomb

About.com Debuts Video Ads

Its first content-targeted video ad campaigns come from Honda and Black & Decker. Read More...

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